Best Buy has begun selling Tangem hardware crypto wallets in more than 200 stores across the United States. This is the first time the Swiss company’s devices have been placed on physical shelves at this scale in the US.
The rollout is Tangem’s biggest expansion into the US retail market so far. It also builds on the company’s existing presence on platforms like Amazon and Walmart. The move comes as more crypto users choose to move their assets away from exchanges and into self-custody storage.
“Best Buy has begun selling Tangem’s crypto hardware wallets across more than 200 US stores. The move puts the Swiss firm’s cold storage devices on mainstream electronics shelves for the first time at this scale.” @beincrypto
Read the full story: https://t.co/GPmTji3f4w
— Tangem (@Tangem) June 3, 2026
The crypto market is currently moving toward self-custody, where users prefer holding their own private keys instead of relying on exchanges. It has been driven by past exchange failures and growing awareness of security risks, pushing more retail users to take direct control of their assets.
Did Rising hacks push users toward self-custody?
Hardware wallets store private keys offline, making them less exposed to online attacks compared to exchanges or mobile apps. Interest in these devices has grown after a sharp rise in crypto theft. Reports show that about $3.4 billion was stolen in 2025, including the $1.5 billion Bybit hack, one of the largest in the industry’s history. Personal wallet attacks also affected around 158,000 users in the same year.
These incidents have increased concern about keeping funds on centralized platforms, pushing more users toward self-managed storage solutions.
Tangem expands as hardware wallet demand grows
Tangem now offers two main products in Best Buy stores: a card-sized NFC wallet and a wearable ring device. Both store private keys on secure chips instead of cloud servers or phones. The company uses backup cards instead of a traditional recovery phrase system, though users can still import one if needed. The wider hardware wallet market is also expected to grow strongly, with forecasts suggesting it could reach $2.25 billion by 2031. Demand is mainly being driven by retail users looking for safer ways to store crypto.
Other companies like Trezor and Block are also expanding in the self-custody space as competition increases. The key question now is whether easier retail access will turn more casual users into long-term self-custody holders.
At the same time, major crypto wallets including MetaMask, Phantom, WalletConnect, and Backpack have partnered with the Security Alliance (SEAL) to launch a global phishing defence network. The goal is to reduce rising phishing attacks targeting wallet users and improve overall safety across the ecosystem.
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