Crypto.com has spun out its prediction markets business into a standalone platform called OG, marking a deeper push into the fast-growing event-based trading sector and setting up direct competition with Polymarket, Kalshi and other major players.
The new platform, which is currently available only in the United States, is powered by Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission (CFTC)-registered exchange and clearinghouse affiliated with Crypto.com.
We’re excited to officially unveil the new era of prediction markets for sports fans with the launch of OG! Make your call now at https://t.co/X9D1s2StPQ.
Read more here: https://t.co/a2FrohML3B pic.twitter.com/6suaOYy1yL
— Crypto.com (@cryptocom) February 3, 2026
OG was first incubated within Crypto.com’s ecosystem after the firm launched its “sports event trading” product for U.S. users in December 2024. The decision to separate it into an independent platform reflects rapid growth in demand for prediction-based products.
Why Crypto.com is betting big on prediction markets
Crypto.com co-founder and CEO Kris Marszalek said the company has seen explosive traction in the segment, with weekly activity growing 40x over the past six months.
“This type of growth warrants a concerted effort with a standalone platform,”
Marszalek said, pointing to OG as the next phase of the company’s strategy in event-driven markets.
OG will be led by Nick Lundgren, Crypto.com’s chief legal officer, who now serves as CEO of the new platform. Lundgren described prediction markets as a “deca-billion dollar industry,” underlining their potential beyond crypto-native use cases.
Crowded field, booming demand
OG enters an increasingly competitive market. Coinbase recently launched a U.S.-based prediction markets offering in partnership with Kalshi, while decentralized exchange Hyperliquid unveiled plans to expand into prediction markets earlier this week.
The broader sector is experiencing rapid growth as both crypto firms and Wall Street explore event contracts for applications beyond traditional blockchain betting.
According to International Banker, prediction markets expanded 130-fold, from under $100 million in monthly volume in early 2024 to more than $13 billion by the end of 2025. Market leaders Polymarket and Kalshi alone recorded a combined $37 billion in predictions placed last year and raised $3.6 billion in equity funding.
Looking ahead, Citizens Financial Group estimates that annual revenues from prediction markets could surge from roughly $2 billion today to over $10 billion by 2030, highlighting why major financial and crypto players are racing to secure early market share.
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