Last updated on March 26th, 2026 at 06:08 pm
Bluesky, a social media decentralized application (dApp) backed by Jack Dorsey, is now available on the Apple App Store after launching in an invite-only mode. Although the app is still in the testing and feedback stage, it is expected to have an official public launch date sooner than expected, as those who received the invitation for download are from the waitlist.
Initially funded by Twitter in 2019, Bluesky started as a small team of up to five open-source architects, engineers, and designers, aiming to develop an open and decentralized standard for social media.
Jack Dorsey announced Bluesky in a Twitter thread, touting its potential as a decentralized internet standard. Since then, there has been a lot of attention and anticipation in the decentralized space for the product.
Beta testing has begun for Jack Dorsey’s Bluesky iOS alternative to Twitter
Jack Dorsey co-founder & former CEO of Twitter, has re-entered the social media fray with the introduction of Bluesky, a Twitter competitor that is now in beta testing and is now accessible on iOS pic.twitter.com/fQfKKbtrVe
— OsintTV???? (@OsintTV) March 1, 2023
The CEO of Bluesky, Jay Graber, at the IPFS camp said, “We’re building the AT Protocol, a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.”
She illustrated how Bluesky’s AT Protocol handles user data, stating that it is similar to a social media account hosted by a git repository, allowing users to choose between different hosting services like GitHub, Gitlab, or Bitbucket.
Though Bluesky started as a project of Twitter in 2019, it gained independence by establishing Bluesky PBLLC, an independent company focusing on decentralized social network R&D in 2022. The team owns the company without any controlling stake held by Twitter and former Twitter employees such as Jack Dorsey, who sits on the board.
Despite popular belief, Bluesky is not a blockchain-based social media platform. The CEO stated that Bluesky was built on a “federated network,” which allows servers to communicate with each other. However, the AT Protocol enables easier integration with cryptocurrencies.
This article uses the word “blockchain” 7 times and describes the @at_protocol as a “blockchain-based social media platform”, but please take a closer look at our design: there’s no blockchain. https://t.co/5KiDOyn9i4
— Jay Graber (@arcalinea) October 20, 2022
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