The Smarter Web Company has raised £502,034 through a direct share subscription from its Group Financial Controller, showing internal confidence as the firm continues to lean into a Bitcoin-focused treasury strategy.
The subscription saw 1,283,975 new shares issued at £0.391 each, with admission to trading on the London Stock Exchange expected around May 12, 2026. Once completed, the company’s total share count will rise to more than 353 million.
RNS Announcement: Direct Subscription – £502,034 Proceeds
The Smarter Web Company is pleased to announce a direct subscription by @Oliverhewett3, Group Financial Controller, for new ordinary shares of £0.001 each in the Company.
The Subscription has raised £502,034 (before… pic.twitter.com/CelUCiafPc
— The Smarter Web Company (@smarterwebuk) May 7, 2026
Several major executives and companies are driving corporate Bitcoin adoption in 2026, with figures like Michael Saylor leading the move toward using Bitcoin as a corporate treasury asset. His company alone holds over 640,000 BTC, making it the most prominent example of this strategy.
Alongside Strategy, firms like mining companies, exchanges, hedge funds, and asset managers are also accumulating Bitcoin, treating it as a long-term reserve or inflation hedge. Overall, institutional adoption is growing, with Bitcoin increasingly viewed as a strategic balance-sheet asset rather than just a speculative investment.
Insider investment strengthens treasury-aligned strategy
The purchase was made using personal funds shortly after the executive’s appointment, reinforcing what the company describes as alignment between management and shareholders. Shares issued under the subscription will rank equally with existing equity, including dividend rights.
The move comes as Smarter Web continues to position Bitcoin as a core reserve asset within its corporate strategy, alongside its web design, development, and digital marketing operations.
Bitcoin treasury policy remains central to growth plan
Since 2022, the company has accepted Bitcoin payments and gradually expanded its exposure to the asset as part of its treasury policy. Management has repeatedly framed Bitcoin as a long-term store of value within its broader growth strategy, which also includes acquisitions and recurring revenue expansion.
The firm is part of a small but growing group of listed companies integrating Bitcoin into corporate balance sheets, despite ongoing regulatory caution from UK authorities. The Financial Conduct Authority continues to classify cryptoassets as high risk and highly volatile.
Smarter Web has acknowledged these risks, noting that its Bitcoin holdings can fluctuate significantly and may be difficult to liquidate under stressed market conditions. Still, the company maintains that Bitcoin plays a strategic role in its long-term financial positioning as digital assets gain broader institutional attention.
Notably, the Smarter Web Company completed a voluntary purchase offer to buy back and cancel 3 million Pre-IPO warrants, a move the firm says strengthens shareholder metrics tied to its Bitcoin treasury strategy.
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