According to the latest reports, Bybit EU, the European arm of the global crypto exchange, has launched a series of new stablecoin initiatives featuring USDC and EURC to promote regulated digital asset usage across the European Economic Area.
The campaigns, which began in February 2026, focus on providing European retail investors with high-yield savings products through a compliant framework.
Bybit EU launches new stablecoin campaigns with USDC & EURC, fully-reserved & MiCA-compliant. Earn up to 20% APR on fixed-term products, plus a 110,000 USDC trading competition. Regulated stablecoins for EU users! #RealWorldAssets #Tokenization #Blockchain #Crypto…
— RWA Alert (@AboutRWAs) February 19, 2026
The initiative aims to deepen the integration of Circle’s regulated stablecoins into Bybit EU’s product suite, including trading, payments, and its Bybit Card services. By prioritizing MiCA-compliant assets, the exchange intends to foster disciplined saving habits rather than short-term speculation.
The first phase of this expansion centres on Bybit Earn products, offering fixed-term yields on dollar and euro-pegged assets. Mazurka Zeng, Co-CEO of Bybit EU, stated that integrating these assets allows the platform to support financial literacy within a regulated environment. These products sit alongside traditional Bybit infrastructure, intended to reduce the friction typically associated with managing private keys or external wallets.
MiCA compliance and the future of digital euros
The rollout follows the European Union’s Markets in Crypto-Assets (MiCA) regulation, which has accelerated interest in regulated stablecoins by providing a predictable legal framework. EURC, issued by Circle, is one of the first euro stablecoins fully licensed under these rules, maintaining a 1:1 peg backed by segregated reserves in European financial institutions.
Bybit’s move mirrors broader industry trends where major institutions are exploring digital asset infrastructure. For instance, ING Deutschland recently opened retail access to crypto-linked ETNs in Germany, further signalling the migration of digital assets into established banking and reporting frameworks.
The exchange’s transition into what CEO Ben Zhou calls “The New Financial Platform” highlights a long-term strategy to bridge the gap between traditional finance and blockchain-based services.
Meanwhile, Bybit is the top centralized exchange for Tether Gold (XAUT) trading, with XAUT hitting all-time highs near $5,500. Tokenized gold is gaining traction as a 24/7 hedge against crypto volatility and macro risks.
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