Quick Breakdown:
- World Liberty Financial (WLFI) launched on major exchanges with $1B traded in the first hour.
- The Trump family’s WLFI stake surged to over $6B in value.
- Early presale buyers saw 15x returns but faced token sale restrictions.
World Liberty Financial (WLFI), the Trump family’s flagship cryptocurrency venture, made its market debut on Monday with explosive trading activity, immediately boosting the family’s paper wealth by billions, according to the Wall Street Journal.
The token, now live on Binance and several major exchanges, recorded more than $1 billion in trading volume during its first hour, according to CoinMarketCap. Prices fluctuated between $0.24 and $0.30, in line with futures markets that had been tracking the token ahead of its launch. At the higher end of that range, the Trump family’s WLFI stake was valued above $6 billion, cementing the asset as their most valuable holding. The listing marked the first opportunity for presale participants to liquidate tokens acquired in private sales, which until now had been locked.
After its flagship crypto venture opened trading of a new digital currency Monday, the Trump family notched as much as $6 billion in paper wealth https://t.co/BitxJFZYDa
— The Wall Street Journal (@WSJ) September 1, 2025
Early Investors Reap Gains, But Selling Is Limited
For early backers, WLFI’s debut delivered substantial paper profits. Presale investors who bought in at $0.015 per token saw the value of their holdings multiply more than fifteenfold on launch day. However, tokenomics restrict these investors from selling their entire positions; only 20 per cent of presale allocations are currently eligible for trading, a measure designed to curb immediate large-scale sell-offs.
WLFI’s sharp debut was underpinned by an aggressive financial strategy. Over the summer, the venture acquired a publicly listed shell company and raised $750 million in new capital. Much of that funding was directed toward purchasing WLFI tokens, a move that amplified demand and bolstered market perception.
Expanding Crypto Exposure Beyond WLFI
The Trump family’s digital asset footprint extends beyond WLFI. Trump-affiliated entities hold roughly 8 per cent of $TRUMP, a politically branded memecoin with a multi-billion-dollar market capitalization. Additionally, a Trump-owned trust controls just over half of Trump Media, the parent company of Truth Social, which is valued at $2.5 billion. WLFI’s rollout has also drawn attention across the crypto sector. CoinEx OnChain confirmed it had listed the token, positioning the project as one of the most controversial but well-capitalized entries into decentralized finance in 2025.
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