Shopify is set to roll out stablecoin payment support for USD Coin (USDC) later this month, marking its most significant step into crypto integration to date.
As first reported by Fortune on June 12, the e-commerce giant will enable select U.S. merchants to accept USDC—Circle’s dollar-pegged stablecoin—shortly after Circle’s recent high-profile IPO.
This pilot program is scheduled to begin within weeks, with Shopify aiming to broaden access to all U.S. and European merchants by the end of 2025. The move positions Shopify at the forefront of stablecoin adoption in mainstream retail infrastructure.
Driving the initiative is a strategic collaboration with Coinbase and Stripe. Coinbase has developed a custom crypto payments protocol on its Base blockchain specifically for Shopify, built to accommodate chargebacks, refunds, and other retail-specific complexities. At the same time, Stripe, one of Shopify’s long-standing payments partners, is embedding stablecoin functionality directly into Shopify’s core software stack—making USDC transactions seamless for merchants.
Importantly, the program will be opt-out by design. Stablecoin payments will be enabled by default, with merchants having to disable the feature if they choose not to participate manually. Those who accept USDC will be eligible for up to 0.5% cash back on qualifying transactions. Additionally, customers who pay with USDC will also begin receiving cash-back incentives later this year, further driving adoption.
Commenting on the industry implications, Jesse Pollak, head of Coinbase’s blockchain and wallet divisions, said,
“I think other payment processors will look at what Shopify is building and be like, ‘Holy crap.”
Shopify CEO Tobias Lütke, who also serves on Coinbase’s board, echoed this sentiment at a June 12 Coinbase event, reaffirming the company’s alignment with crypto’s core values of decentralization and financial innovation.
Meanwhile, in a related development, PayPal is preparing to expand its stablecoin offering. The company plans to launch PayPal USD (PYUSD) on the Stellar blockchain network, pending regulatory approval from the New York State Department of Financial Services (NYDFS), signaling broader momentum across the fintech sector toward stablecoin utility.
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