Indonesia has introduced stricter rules for financial influencers who promote cryptocurrencies and other investment products, while South Korea has delayed the launch of new stock derivatives due to concerns over market volatility.
The developments show a trend across Asia, where regulators are increasing oversight of retail investment activity and speculative trading.
🇮🇩 📌 Indonesia is requiring financial influencers to disclose paid promotions and obtain licenses to recommend assets as Southeast Asia’s largest economy joins a global movement to tighten oversight of the social media personalities pic.twitter.com/UR7ZMdh6aD
— Alpha Binwani Capital (@AlphaBinCap) June 24, 2026
Indonesia targets crypto promotions and influencer disclosures
Indonesia’s Financial Services Authority (OJK) has issued Regulation No. 6/2026, establishing new requirements for financial influencers, commonly known as “finfluencers.”
Under the new framework, individuals who share information or recommendations about financial products, including cryptocurrencies, stocks, loans and other investments, must obtain relevant licenses or certifications. Influencers are also required to disclose any financial benefits they receive for promoting a product or service.
In addition, crypto-related promotions can only be conducted through officially licensed financial service providers and approved channels. Regulators said the measure is intended to improve transparency and reduce misleading investment promotions.
Earlier this year, Italy’s securities regulator, CONSOB, amplified a fresh warning from the European Securities and Markets Authority (ESMA), making it clear that social media influencers promoting crypto and high-risk investments are subject to full EU financial rules.Why is Indonesia tightening oversight?
Indonesian authorities have increasingly warned that undisclosed sponsorships and promotional campaigns can influence investment decisions and expose consumers to unnecessary risks.
Regulators have also cited a rise in fraudulent investment schemes promoted through social media platforms. Earlier this year, authorities imposed a multi-billion-rupiah penalty on a prominent influencer linked to a stock manipulation case, drawing renewed attention to the risks associated with unregulated financial promotion.
OJK now has the authority to request the suspension or blocking of accounts that violate the new guidelines. Financial institutions that work with influencers may also be held responsible for promotional content that breaches regulatory requirements.
South Korea pauses new options products amid market swings
Meanwhile, South Korea’s Korea Exchange (KRX) has postponed the planned launch of weekly single-stock options that were scheduled to begin trading on June 29.
The decision came after sharp market fluctuations in recent weeks. The products were expected to cover major companies including Samsung Electronics, SK hynix, Hyundai Motor and LG Energy Solution.
Although the delay is not directly related to cryptocurrencies, it shows South Korea’s cautious approach toward products that could increase retail investor exposure during periods of market stress. The country has previously adopted a similar stance toward digital assets, introducing strict licensing and compliance requirements for crypto exchanges.
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