On June 19, the company announced the acquisition of 104.28 BTC at an average price of £77,751 ($104,451) per coin, amounting to approximately £8.1 million. This purchase pushed its total Bitcoin treasury to 346.63 BTC, reflecting a strategic move to deepen its exposure to digital assets.
Altogether, The Smarter Web Company has now invested £27.2 million in Bitcoin, with an average purchase price of £78,480 ($105,430) per coin. This consistent accumulation underscores the company’s commitment to Bitcoin as a long-term financial asset.
The latest acquisition follows a successful fundraising effort announced on June 16, which raised capital through a combination of institutional book building and qualified investor subscriptions. While the firm initially targeted £15 million, investor demand surged, bringing in approximately £29.3 million ($37.1 million), nearly double the expected amount.
However, the capital infusion came at a cost. The raise resulted in a 7.39% dilution for existing shareholders, including company directors, who maintained their share count but experienced a slight decrease in ownership percentage due to the expanded share base.
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This aggressive Bitcoin strategy aligns with the company’s broader “10 Year Plan,” a long-term vision that places Bitcoin at the heart of its financial strategy. Consistent purchases are a key part of this plan.
Just days before the most recent fundraising round, on June 13, the company had acquired 74.27 BTC for £5.98 million, increasing its holdings to 242.34 BTC. The subsequent 104.28 BTC buy represents a 43% jump in reserves within a matter of days, reflecting the company’s accelerating pace of accumulation.
JUST IN: @SmarterWebUK has acquired 74.27 BTC for ~$8.1M at an avg price of $109,256 per BTC.
???? Total Holdings: 242.34 BTC
???? Avg Cost Basis: $107,002 per BTCThe Smarter Web Company continues executing its 10 Year Plan—embedding #Bitcoin as the foundation of its treasury… pic.twitter.com/Bg27NTxlwf
— Bitcoin For Corporations (@BitcoinForCorps) June 13, 2025
Meanwhile, in a similar move, The Blockchain Group announced the purchase of 182 additional bitcoins for around €17 million, bringing its total treasury to 1,653 BTC, now valued at approximately €148.9 million. The group’s average acquisition cost stands at €90,081 per bitcoin.
The company has continued buying Bitcoin in 2026
In March 2026, the company purchased another 3 BTC for £146,293, taking its holdings to 2,695 BTC. At that point, its total Bitcoin acquisition cost had reached approximately £222.5 million.
The company’s current treasury page lists 2,712 BTC, showing that its holdings have continued to fluctuate as it has bought and sold Bitcoin during 2026.
CoinGecko’s transaction history also shows that Smarter Web purchased additional Bitcoin during May 2026 before selling 177 BTC on July 23, leaving its balance at around 2,700 BTC at that point.
Smarter Web is now listed on the London Stock Exchange
On February 3, 2026, The Smarter Web Company began trading on the London Stock Exchange’s Main Market, after previously being listed on the Aquis Exchange. The company described the move as an important step in its development and its Bitcoin treasury strategy.
The move also gives Smarter Web access to a much larger and more established capital market as it seeks to continue raising funds and expanding its Bitcoin holdings. The company’s strategy depends heavily on its ability to access capital markets without excessively diluting the value represented by its Bitcoin holdings.
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