Quick Breakdown
- KuCoin EU launches MiCAR-compliant platform serving 29 EEA markets, excluding Malta.
- The platform offers spot trading, EUR deposits/withdrawals, and Europe-specific campaigns.
- Tadej Pogačar announced as global brand partner to support growth and visibility.
KuCoin EU has officially launched its fully MiCAR-compliant cryptocurrency platform, providing regulated digital asset services to users in 29 markets across the European Economic Area (EEA), excluding Malta. Licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) and supervised by Austria’s Financial Market Authority (FMA), the platform is designed to meet Europe’s strict regulatory standards while delivering a user-friendly crypto trading experience.
A new chapter begins Today.
In the heart of Vienna, we unveil our vision for the future of crypto in Europe. 🇪🇺
The “Trust In Motion” Gala marks the beginning of our journey. #KuCoinEU #TrustInMotion @euKuCoin pic.twitter.com/ttgC0D317b
— KuCoin (@kucoincom) January 28, 2026
A European platform built for compliance and performance
The launch was celebrated with a VIP gala at Vienna’s Spanish Riding School, where KuCoin EU leadership highlighted the platform’s focus on regulatory adherence, reliability, and regional customization. Managing Directors Christian Niedermueller, Sabina Liu, and Audrey Lim emphasized that KuCoin EU aims to build a long-term, Europe-focused ecosystem, combining local support with a platform that adapts to regional needs. Users gain access to spot trading, EUR deposits and withdrawals, dedicated customer support, and Europe-exclusive features and campaigns.
“This launch is the start of a journey to provide a trusted, regulated platform across Europe,”
said Niedermueller.
“We want to create a user-centric environment where compliance and performance go hand in hand.”
Partnerships and long-term vision
KuCoin EU also announced Tadej Pogačar, four-time Tour de France winner, as its global brand partner, reflecting KuCoin’s focus on performance and excellence. The launch signals KuCoin’s commitment to regulated growth in Europe, building a foundation for future product expansion and innovation in digital asset services. CEO BC Wong added that Austria’s regulatory framework provides a strong base for sustainable operations, emphasizing the exchange’s compliance-first strategy.
With MiCAR compliance in place, KuCoin EU positions itself as a leading regulated crypto platform in Europe, combining regulatory rigour with global crypto expertise and a focus on local market needs.
Notably, KuCoin has been named the exclusive cryptocurrency exchange and crypto payments partner for Tomorrowland Winter and Tomorrowland Belgium from 2026 through 2028.
If you would like to read more articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
