BlackRock is launching a new exchange-traded fund (ETF) tied to the Nasdaq-100, giving investors another way to invest in many of the biggest technology companies benefiting from the artificial intelligence boom.
The new iShares Nasdaq 100 ETF will begin trading on Thursday. It tracks the Nasdaq-100 Index, which includes 100 of the largest non-financial companies listed on the Nasdaq exchange.
The launch comes after the Nasdaq updated its listing rules earlier this year, making it easier for newly listed companies, including SpaceX, to join the index more quickly.
BlackRock said the ETF expands its lineup of Nasdaq investment products while giving investors another option to gain exposure to large-cap technology stocks. The fund will start trading with a net asset value of $24 per share.
🚀 BlackRock lanza nuevo ETF iShares Nasdaq 100
Competirá directamente con Invesco en un mercado dominado por la inteligencia artificial.
El ETF comenzará a cotizar este jueves con un precio inicial de USD $24 por acción.
Este movimiento refleja el renovado interés por… pic.twitter.com/7jxVesul1o
— Diario฿itcoin (@DiarioBitcoin) July 7, 2026
BlackRock enters a crowded Nasdaq ETF market
The new product puts BlackRock in direct competition with Invesco, whose QQQ and QQQM funds have long dominated the Nasdaq-100 ETF market. Last month, State Street also launched its own Nasdaq-100 ETF, adding another major asset manager to the race.
BlackRock already manages more than $41 billion in Nasdaq-focused ETF assets through products such as the iShares Nasdaq Top 30 Stocks ETF and the iShares Nasdaq Premium Income Active ETF. The company said the new fund gives investors another way to access the index while using the iShares platform.
Why are asset managers rushing to AI-focused ETFs?
The race is no longer about creating another stock fund. It is about offering lower-cost products tied to the same popular indexes before investors commit their money elsewhere.
Several firms have followed this strategy. Vanguard, Fidelity, State Street, and Invesco all compete by offering funds that track similar indexes while charging different fees or adding new features. Investors often compare costs and liquidity before choosing between nearly identical products.
The same competition is starting to influence digital assets. Firms including Fidelity, Franklin Templeton, and Bitwise have launched spot Bitcoin ETFs over the past two years, competing for investor assets in much the same way. Whether the product tracks technology stocks or Bitcoin, fund providers are increasingly focused on offering familiar investments through simple, regulated products that attract long-term capital.
BlackRock has increased its Bitcoin accumulation, purchasing more than $900 million worth of the asset in just five days, signalling a sharp resurgence in institutional demand.
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