Bitcoin Japan has raised about 9.66 billion yen, approximately $65 million, through a new funding round, with plans to use part of the proceeds for its first Bitcoin purchase.
The Tokyo-listed company, formerly known as Hotta Marusho, said around 662 million yen, roughly $4.5 million, has been earmarked for buying Bitcoin. The capital was raised through unsecured convertible bonds with stock acquisition rights and a separate issuance of stock acquisition rights allocated to EVO FUND.
Bitcoin Japan has completed a funding round of approximately ¥9.7 billion, with the first allocation of ¥662 million designated for BTC purchases.
Tokyo Stock Exchange-listed company Bitcoin Japan (formerly Horita Marusho: 8105) announced that it will
— Telbloggram (@Telbloggram) July 17, 2026
Bitcoin will account for only about 7% of the total funds raised. The largest allocations will go toward private equity investments, rare earth mining projects in South Africa, and robot-as-a-service (RaaS) businesses. The remaining funds will be used for working capital. The company said Bitcoin purchases will be made selectively depending on market conditions.
Although the company rebranded as Bitcoin Japan in 2024 and announced plans to build a Bitcoin treasury, it has yet to acquire any BTC.
Could diversification reduce the company’s risk?
Rather than putting most of its new capital into Bitcoin, Bitcoin Japan is spreading its investments across several sectors with different risk profiles. Private equity, rare earth mining, robotics, and working capital make up the largest share of the funding, while Bitcoin represents only a small allocation.
This approach could help reduce the company’s exposure to crypto price swings. If Bitcoin experiences sharp volatility, returns from other businesses may help offset some of that risk. At the same time, the company still gains exposure to Bitcoin without making it the sole driver of its investment strategy. Instead of treating Bitcoin as a replacement for other assets, they are adding it to a broader portfolio that combines digital assets with businesses tied to the real economy.
Corporate Bitcoin strategies still depend on capital access
Bitcoin treasury companies often rely on fundraising rather than operating profits to build their BTC reserves. Strategy, Metaplanet, and several newer entrants have all used equity or debt offerings to finance Bitcoin purchases.
Bitcoin Japan is taking the same route, but its experience also shows the downside of that model. When capital raises fall short, treasury plans can stall regardless of management’s intentions.
The company is also facing financial pressure. It reported an operating loss of 462 million yen for the fiscal year ended March 2026, extending its streak of operating losses to eight consecutive years. Whether Bitcoin becomes a meaningful part of its balance sheet will now depend not only on market prices, but also on its ability to execute this latest funding plan.
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