Quick Breakdown
- KuCoin Pay users can now purchase gift cards from 300+ global brands using cryptocurrency.
- The integration supports stablecoins and other crypto, with instant code delivery at checkout.
- Over 40 million KuCoin users across 170+ countries gain practical, real-world crypto spending options.
KuCoin has expanded the real-world use of digital assets through a new partnership with Doggy.Cards, enabling users to purchase gift cards from more than 300 global brands using cryptocurrency. The integration allows crypto holders to convert digital assets into everyday spending tools across retail, entertainment, gaming, dining, and travel. By integrating KuCoin Pay as a payment option, Doggy.Cards opens its platform to KuCoin’s global user base of over 40 million customers, spanning more than 170 countries.
Turning crypto into everyday spending power
With the integration now live, users can select KuCoin Pay at checkout on Doggy.Cards, scan a QR code via the KuCoin app, choose their preferred cryptocurrency, and complete payment within seconds. Once confirmed, digital gift card codes are issued instantly, removing friction often associated with crypto-to-fiat conversions.
The service supports payments in stablecoins and other cryptocurrencies, offering users a direct way to spend crypto without cashing out to traditional bank accounts first. Popular gift card categories include e-commerce, streaming services, gaming platforms, mobility, and food and beverage, reflecting growing demand for crypto-backed consumer payments.
A Broader push for mainstream crypto adoption
Executives from both firms described the partnership as a step toward normalizing crypto payments in daily life. KuCoin Pay said the collaboration aligns with its strategy to expand crypto utility beyond exchanges, while Doggy.Cards highlighted the deal as part of its mission to make digital assets as easy to spend as cash.
Looking ahead, both companies plan to add more brands, expand regional availability, and refine the payment experience. The partnership highlights a growing trend among crypto platforms to focus on usability and merchant adoption, positioning digital assets as functional payment tools rather than purely speculative instruments.
The development comes days after KuCoin opened its new headquarters in Sydney’s central business district, part of a broader strategy to build compliance capacity and deepen community engagement in Australia.
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