A new survey by Goldman Sachs reveals that wealthy individuals are increasingly investing in digital assets and blockchain technology. According to the survey, 32% of family offices now invest in digital assets, including stablecoins, non-fungible tokens (NFTs), decentralized finance (DeFi), and blockchain-focused funds.
The survey also reveals that family offices are becoming more comfortable with investing in cryptocurrencies, as the number of investors has risen from 16% in 2021 to 26% at present. Among the family offices that have invested in cryptocurrencies, 9% view it as a way to diversify their investment portfolios, while 8% see it as a store of value.
However, the survey indicates that family offices’ perspectives on cryptocurrencies are becoming more established, with a rising percentage expressing no interest in future investments. The number of family offices that are not investing in cryptocurrencies and have no intention of doing so rose from 39% to 62%.
The survey’s findings indicate that family offices closely monitor developments in the digital assets market, with the majority (19%) expressing optimism about the future of blockchain technology. Family offices that have invested in cryptocurrencies view them as a means of diversifying their investment portfolios in 9% of cases and as a store of value in 8% of cases.
The survey also revealed that perspectives on cryptocurrencies are becoming more polarized, with some investors growing more optimistic while others remain cautious. This trend may be attributed to the lack of regulatory frameworks in the cryptocurrency industry, prompting major economies such as the U.S., U.K., and India to introduce some regulatory restrictions.
The study also highlighted the growing interest in digital consumption and emerging disruptive technologies such as AI, machine learning, and digital assets, is driven by a shift in consumer behavior. The report suggested that investors are increasingly seeking innovative investment opportunities that can diversify their portfolios and increase returns.
However, the survey’s global investment data reveals that only 4-5% of investors include cryptocurrencies in their other investments, while over 30% consider public market shares as their top investment choice. The average asset allocation of respondents worldwide for the years 2021 and 2023 includes investments in cash and cash equivalents, as well as fixed income.
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