Quick Breakdown
- Trump Media set February 2 as the snapshot date for eligibility in its shareholder token airdrop
- The non-tradable token will offer perks like discounts, not financial or ownership rights
- Crypto.com will mint and custody the tokens under SEC-aligned guidelines
Trump Media & Technology Group has confirmed February 2 as the official record date for its planned shareholder token airdrop, marking a new step in the company’s push to integrate blockchain technology into its ecosystem.
🚨 BREAKING 🚨
Trump Media has partnered with #Cryptocom to produce, display, and store digital tokens for distribution to eligible shareholders as of the February 2 record date. More details regarding the distribution process will be announced soon. $CRO reacting now🔥 pic.twitter.com/m29Y9eg3eX
— MCGA (@212MCGA) January 20, 2026
The initiative, which the company has described as a “first-of-its-kind” reward program, will distribute a non-tradable digital token to eligible shareholders of Trump Media & Technology Group.
Anyone who owns at least one share of Trump Media as a beneficial owner or registered holder on the snapshot date will qualify for the token, the company said in a statement released Tuesday.
Following the record date, crypto exchange Crypto.com will mint the tokens, record them on the blockchain, and hold them in custody until distribution to shareholders.
Token offers perks, not ownership rights
Trump Media first unveiled plans for the digital reward token on December 31, after earlier floating the idea of distributing one token per share owned. While the final mechanics of allocation are still being finalized, the company has stressed that the token is not a tokenized stock.
The digital asset will not grant holders shareholder rights, claims on future earnings, or the ability to redeem it for cash or other financial rewards. Instead, the token is designed as a loyalty-style reward.
According to Trump Media, holders may receive periodic perks such as discounts or benefits tied to company products, including its flagship social media platform, Truth Social, throughout the year.
CEO cites regulatory guidance as key factor
Trump Media CEO and chairman Devin Nunes said regulatory considerations played a central role in how the token program was structured.
He noted that the company plans to leverage Crypto.com’s blockchain infrastructure in line with U.S. Securities and Exchange Commission guidance, adding that the approach would help improve transparency and provide clearer insight into legitimate beneficial ownership as of the record date.
Meanwhile, Trump Media teamed up with Crypto.com in April to launch ‘Made in America’ ETFs featuring digital assets. Data from Simply Wall St suggests the company has roughly 280 million shares outstanding, with insiders controlling over 41%, the general public holding about 32%, and institutions accounting for roughly 23%.
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