Trump Media and Technology Group (TMTG), the company behind Truth Social, has invested $300 million in a Bitcoin-linked options strategy, according to Bloomberg.
While details of the options strategy remain undisclosed, analysts believe the company aims to benefit from fluctuations in Bitcoin’s price—often influenced by Donald Trump’s own social media activity. In March, a Truth Social post by Trump suggesting the U.S. might adopt a reserve asset backed by Bitcoin and Ethereum caused digital asset prices to spike.
“This strategy adds a layer of timing and leverage that does not exist when you only own the asset itself,”
said Steve Sosnick, chief strategist at Interactive Brokers.
“Options allow for amplified returns, but also come with greater risk if the price does not move as expected.”
🇺🇸 Trump Media has allocated $300M to trade Bitcoin-linked options, signaling deeper crypto exposure.
The move follows the Trump family’s growing ventures in digital assets including $BTC mining, memecoins, DeFi projects, and ETF exposure as crypto bolsters the former…
— Bitcoin.com News (@BTCTN) July 25, 2025
TMTG already holds roughly $2 billion in Bitcoin and related crypto assets. Its foray into derivatives places it among a small but growing group of public companies experimenting with crypto-linked financial instruments. The trend follows regulatory rollbacks during the Trump administration that have made such investments more accessible to U.S. firms.
According to the Bloomberg Billionaires Index, TMTG stock makes up $2.2 billion of Trump’s $6.6 billion net worth. His digital asset holdings have reportedly increased by more than $620 million in the past few months.
However, the strategy is raising concerns about possible conflicts of interest.
“When someone with market influence also has direct financial exposure, it creates tension,”
said Nick Carter, general partner at Castle Island Ventures.
The White House has denied any impropriety, saying in a statement that President Trump
“has never engaged in, and never will engage in, any conflict of interest.”
TMTG has not provided additional comment.
In a separate development, the company is preparing to integrate artificial intelligence into its Truth Social platform. Trademark applications were recently filed for two new services: Truth Social AI and Truth Social AI Search, signalling TMTG’s plans to expand beyond social media and crypto into AI-powered tools.
If you want to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
