Murano Global Investments Plc has unveiled a major expansion of its corporate strategy, launching a Bitcoin (BTC) treasury initiative aimed at positioning the company among the growing ranks of corporations embracing digital assets as core balance sheet components.
This strategic pivot complements Murano’s primary focus in real estate development and hospitality operations across Mexico. By leveraging its property assets and operational cash flow, the company intends to unlock capital tied up in long-term projects—driving greater liquidity, yield, and capital efficiency for shareholders.
To facilitate this shift, Murano has secured up to $500 million in funding through a Standby Equity Purchase Agreement (SEPA) with Yorkville. The proceeds from this facility will primarily support its Bitcoin acquisition plan. The company has already taken initial steps, acquiring 21 BTC, with intentions to significantly expand that holding in the near term.
Further reinforcing its commitment to the digital asset space, Murano recently joined the “Bitcoin for Corporations” alliance, a high-profile initiative led by BTC Inc. and Michael Saylor’s Strategy entering as a Chairman’s Circle member. This move aligns the company with a growing network of institutional adopters of Bitcoin.
CEO Elias Sacal underscored the long-term vision behind the initiative, stating,
“Bitcoin is more than a financial hedge it’s a transformative asset that strengthens our capital position and enhances resilience in an increasingly uncertain global economy.”
Additionally, Murano is exploring Bitcoin-integrated enhancements across its hospitality portfolio, including the acceptance of BTC for payments and reward programs tied to crypto. On the real estate side, the company is evaluating opportunistic asset sales and leaseback deals as a means to boost liquidity for its BTC strategy further.
Cohen & Company Capital Markets is advising Murano on the Bitcoin treasury rollout, signaling a new chapter for the company at the intersection of real assets and digital finance.
In a related development, The Smarter Web Company PLC has also deepened its Bitcoin exposure with the purchase of an additional 226.42 BTC, highlighting the growing momentum behind Bitcoin-centred treasury models across corporate sectors.
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