Trump Media & Technology Group, the parent company of Truth Social, is stepping further into the world of digital finance with a bold new initiative in partnership with crypto exchange Crypto.com and asset manager Yorkville America Digital.
According to a statement by Trump Media on April 22, the three entities have entered into a binding agreement to roll out a series of exchange-traded funds (ETFs) under the Truth.Fi brand, focusing on a “Made in America” investment theme. These ETFs will include both traditional securities and digital assets across key sectors like energy, with an anticipated launch date set for later in 2025 — pending regulatory approvals.
The funds will be distributed through Crypto.com’s licensed broker-dealer arm, Foris Capital, with legal guidance from the prominent U.S. law firm Davis Polk. As part of the rollout, Truth.Fi will also introduce a range of Separately Managed Accounts, with Trump Media intending to back the products using a portion of its cash reserves.
The partnership builds on a non-binding agreement initially signed in March, and ties into Trump Media’s broader fintech ambitions. The firm is leveraging up to $250 million in assets custodied by Charles Schwab — an arrangement that stems from a strategic agreement signed earlier in January.
The latest ETF venture marks yet another crypto-linked project tied to the Trump family. In October, the Trumps were involved in the launch of World Liberty Financial — a digital platform featuring its own native token and a proposed stablecoin. President Trump’s sons, Eric and Donald Jr., are also engaged in American Bitcoin, a crypto mining venture launched last year.
The announcement coincides with renewed momentum in the crypto ETF market. After a period of sustained outflows, U.S.-listed spot Bitcoin ETFs have seen a resurgence, attracting over $1 billion in institutional inflows this week alone according to data from Coinglass. This uptick comes despite recent market volatility fueled by Trump’s tariff policies, which stoked fears of a renewed trade war earlier this month.
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