Quick Breakdown:
- World Liberty Financial (WLFI), a Trump-inspired DeFi project, will launch on CoinEx OnChain Sept. 1.
- The project raised $550M across two presale rounds, selling 25% of its 100B token supply.
- WLFI introduces a governance-driven DeFi model, allowing holders to propose, review, and vote on ecosystem decisions.
CoinEx OnChain has officially listed World Liberty Financial (WLFI), a new DeFi project tied to U.S. political branding and backed by high-profile executives. WLFI is set to issue its tokens on September 1, 2025, positioning itself as one of the more controversial but well-funded entries into decentralized finance this year.
???? #NewListing – $WLFI
???? @worldlibertyfi is a DeFi project inspired by @realDonaldTrump.
✅ Trading Pair: #WLFI / $USDT
✅ Deposit & Withdrawal: Sep 01, 2025 at 03:00 UTC
✅ Trading: Sep 01, 2025 at 13:10 UTC
✅ Service: AMM, Spot Grid, & Auto-Invest????Trade:… pic.twitter.com/Q5jLDCFYeu
— CoinEx Global (@coinexcom) September 1, 2025
$550M Raised in Presales
WLFI secured a massive $550 million across two funding rounds ahead of its listing. The first phase saw 20 billion tokens sold at $0.015, raising $300 million, while phase two sold 5 billion tokens at $0.05, raising an additional $250 million. The project has a total supply of 100 billion tokens, with 35% allocated to token sales, 32.5% for community incentives, 30% for early supporters, and only 2.5% reserved for the team and advisors.
The funding rounds make WLFI one of the largest presale raises of 2025, signaling strong speculative interest despite the token’s heavy political associations.
Governance and Utility
WLFI is designed as a governance-driven token within its DeFi ecosystem. Holders will be able to propose, review, and vote on initiatives—ranging from protocol upgrades to partnership allocations. This governance model places decision-making directly in the hands of token holders, aligning with the project’s populist theme of community-first financial participation.
The founding team features notable figures, including Rich Teo (CEO of Paxos Asia), Alex Golubitsky (international tax lawyer and partner at MetaLeX Pro, LLP), and Bogdan Purnavel (former developer at Dough Finance). Their combined backgrounds span fintech, legal structuring, and blockchain development.
With WLFI set to debut on Ethereum, the project plans to expand into DeFi use cases, including lending, swaps, and payments, while leveraging its political branding to attract attention in a crowded market.
In parallel, WLFI launched two ecosystem initiatives this week: a partnership with Gate.io to roll out the USD1 Points Program, and the activation of its Lockbox mechanism ahead of the upcoming token unlock. Together, these moves signal the project’s intent to build beyond its high-profile presale, positioning WLFI as more than just another token debut.
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