Decentralized advertising platform Alkimi has officially launched on the Sui Network, completing a full migration that rebrands its token from ADS to ALKIMI at a 1:1 ratio.
The move, announced today, August 19, integrates Alkimi with the full Mysten Labs technology stack—Sui, Walrus, Nautilus, and Seal—to take the entire digital ad supply chain onchain.
It’s finally here. Only a few hours to go before the era of AdFi begins.
I want to take this moment of calmness to say thank you.
Thank you to the @AlkimiExchange team.
Thank you to everyone working with the Alkimi team that helped make this happen.
But most importantly,… pic.twitter.com/CDYc0Cg0PQ
— AlEx The Alkimist (@AlExTheAlkimist) August 19, 2025
As part of the transition, KuCoin and MEXC have temporarily paused ADS trading to finalize the migration from Ethereum to Sui. Existing token balances will be automatically converted to ALKIMI, with spot trading set to resume once the swap process is completed. In addition, Kraken confirmed it will list ALKIMI, though the exchange has not provided a launch date.
Alkimi aims to decentralize digital advertising by using blockchain infrastructure to handle ad delivery, impression validation, payment processing, and sensitive data management without intermediaries. The platform already processes over 25 million daily ad impressions and counts AWS, TikTok, Currys, and Polestar among its users.
The newly branded ALKIMI token serves as both a governance and utility asset within Alkimi’s AdFi ecosystem. It enables staking, revenue sharing, and yield generation from advertising transactions, positioning itself at the center of the project’s onchain economy.
Alkimi CEO Ben Putley emphasized that the goal is not to replicate legacy ad systems on blockchain but to redesign them entirely for speed, fairness, and efficiency.
“Alkimi is fixing a broken digital and advertising ecosystem by bringing it onchain,”
said Christian Thompson, Managing Director at Sui Foundation.
“We’re proud to be the network enabling this transformation.”
Meanwhile, Bluefin, the leading decentralized exchange (DEX) by trading volume on the Sui blockchain, has launched Bluefin7K, a Sui-native aggregator designed to provide users with the best trading rates and access to deep liquidity. By routing trades across multiple DEXs within the Sui ecosystem, Bluefin7K continuously identifies the most favourable pricing and liquidity sources in real-time.
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