The move, announced today, August 19, integrates Alkimi with the full Mysten Labs technology stack—Sui, Walrus, Nautilus, and Seal—to take the entire digital ad supply chain onchain.
It’s finally here. Only a few hours to go before the era of AdFi begins.
I want to take this moment of calmness to say thank you.
Thank you to the @AlkimiExchange team.
Thank you to everyone working with the Alkimi team that helped make this happen.
But most importantly,… pic.twitter.com/CDYc0Cg0PQ
— AlEx The Alkimist (@AlExTheAlkimist) August 19, 2025
As part of the transition, KuCoin and MEXC have temporarily paused ADS trading to finalize the migration from Ethereum to Sui. Existing token balances will be automatically converted to ALKIMI, with spot trading set to resume once the swap process is completed. In addition, Kraken confirmed it will list ALKIMI, though the exchange has not provided a launch date.
Alkimi aims to decentralize digital advertising by using blockchain infrastructure to handle ad delivery, impression validation, payment processing, and sensitive data management without intermediaries. The platform already processes over 25 million daily ad impressions and counts AWS, TikTok, Currys, and Polestar among its users.
The newly branded ALKIMI token serves as both a governance and utility asset within Alkimi’s AdFi ecosystem. It enables staking, revenue sharing, and yield generation from advertising transactions, positioning itself at the center of the project’s onchain economy.
Meanwhile, Bluefin, the leading decentralized exchange (DEX) by trading volume on the Sui blockchain, has launched Bluefin7K, a Sui-native aggregator designed to provide users with the best trading rates and access to deep liquidity. By routing trades across multiple DEXs within the Sui ecosystem, Bluefin7K continuously identifies the most favourable pricing and liquidity sources in real-time.
Also Read: DTCC Joins ERC3643 Association to Advance Tokenization Standards
Advertising activity has grown
Alkimi reported that it had processed more than 2 billion advertising transactions by August 2025. Its updated 2026 documentation says protocol fees increased from about $46,000 in the fourth quarter of 2023 to more than $510,000 during 2025, while the platform processed more than 2.5 billion transactions. The company says those fees are part of the economic model supporting ALKIMI token holders.
Alkimi also reported in a December 2025 update that it processed more than 3.4 billion transactions and 6.9 billion impressions during 2025.
The company’s business was increasingly split between Web3 clients and traditional advertising brands, with each category accounting for more than 40% of its business. Its reported clients included Kraken, Ripple, Sui, Philip Morris, Samsung, Cathay Pacific, Unilever’s VO5, BASF and Currys.
What changed with the ALKIMI token?
The original ADS token was replaced with ALKIMI at a 1:1 ratio. Exchanges including KuCoin, MEXC and Gate completed the migration and began supporting the new Sui-based token in August 2025.
Alkimi’s updated documentation says the ALKIMI token is designed to provide access to the advertising exchange and liquidity mechanisms supporting the buying and selling of digital advertising.
The project has also introduced Advertising Finance, or AdFi, which is intended to connect decentralized finance with the cash-flow needs of publishers.
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