Crypto exchange Bitget has officially unveiled a new strategic partnership with MotoGP, becoming the Regional Partner for select Grand Prix events across Europe and Southeast Asia.
The collaboration, which kicks off at Italy’s iconic Mugello Circuit, will extend through key races in Germany, Spain, and Indonesia throughout the 2025 season.
This partnership unites two high-performance domains —cryptocurrency trading and top-tier motorsport —through a shared emphasis on speed, precision, and execution. By aligning with MotoGP, Bitget aims to connect the fast-paced world of digital finance with the global motorsport community.
???? JUST IN: Bitget teams up with MotoGP as a Regional Partner for key races across Europe & Southeast Asia in 2025. pic.twitter.com/5Eqic3wsjD
— Cointel Global Research Center (@Cointel_GRC) June 23, 2025
Speaking on the partnership, Bitget CEO Gracy Chen emphasized the synergy between the two sectors.
“Racing is defined by milliseconds; crypto by micro-decisions. Our alliance with MotoGP reflects our belief that success, whether on the track or in the market, is about sharp thinking and bold action,”
she said.
At the heart of the campaign is MotoGP legend and three-time world champion Jorge Lorenzo, who will front Bitget’s “Make It Count” branding initiative. Lorenzo highlighted the striking similarities between racing and crypto trading, noting that both demand discipline, strategy, and fast decision-making.
“Winning in MotoGP or trading comes down to precision, consistency, and making every move count,”
he said.
To deepen fan engagement, Bitget is rolling out immersive campaign activations. These include VIP race paddock experiences and exclusive behind-the-scenes content delivered through digital and social platforms—blending the thrill of MotoGP with the dynamic world of Web3.
This MotoGP sponsorship adds to Bitget’s growing sports and culture portfolio, which already includes high-profile partnerships with Lionel Messi, Juventus, and LALIGA.
Further strengthening its global presence, Bitget has also joined India’s Sahyog Portal under the Indian Cyber Crime Coordination Centre (I4C). Announced in a June 23 press release, the integration underscores Bitget’s commitment to regulatory cooperation and digital safety, particularly in one of the world’s fastest-growing crypto markets.
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