Binance has announced that it will be the first exchange to launch the new stablecoin USUAL via its pre-market launch platform, Binance Launchpool.
The crypto exchange stated that the token’s dedicated page will go live 12 hours prior to its pre-market launch, which is scheduled for 10:00 UTC on November 19.
Binance is providing early access to the USUAL/USDT trading pair, allowing users to trade the stablecoin before the official spot listing. This move is aimed at giving traders a head start on USUAL’s market activity. The exchange stated it would soon announce the closing time for pre-market trading and the spot listing time.
USUAL is issued by Usual Labs, a decentralized stablecoin issuer backed by major industry players like Kraken, Mantle, Starkware, GSR, and over 150 other investors. The firm introduced the Ethereum-based stablecoin in February 2024, presenting it as a permissionless asset-backed stablecoin. It stated the stablecoin will operate on the Ethereum network and on a revenue-based model designed to prioritize benefits for its community members.
When USUAL officially lists on Binance, its initial circulating supply will be around 12.37%, or 494.6 million tokens, out of a total supply of 4 billion.
Current data from CoinMarketCap shows that the USUAL stablecoin has already risen 0.08%, currently trading at $0.9991 with a market cap of $345.71 million and a total supply of 346 million tokens.
To incentivize early adoption, Binance is also offering users the ability to earn USUAL token airdrops in BNB and FDUSD over a four-day period. Farming for USUAL will begin on November 15 at 00:00 UTC.
The announcement of USUAL’s launch on Binance comes on the heels of Usual Labs successfully completing a $1.5 million community funding round last week, with investments from notable players like The Echonomist, Breed Syndicate, and Comfy Capital.
Also Read: Binance Co-Founder Changpeng Zhao Issues New Warning About Scammers Using Fake Accounts
Usual expanded USD0 across multiple networks beyond Ethereum
In March 2025, USUAL and USD0 went live on BNB Chain and Base through Chainlink’s Cross-Chain Interoperability Protocol (CCIP). USUAL also became available on Arbitrum through Interport, giving the ecosystem access to additional liquidity and DeFi users.
This multichain expansion is important for a stablecoin issuer because liquidity is one of the main factors determining whether a stablecoin can compete with larger established products. A token that is available across several major networks can potentially be used in more lending markets, DEXs and other DeFi applications.
Usual introduced new stablecoin products
The protocol has continued adding products around USD0. In December 2025, Usual introduced USD0a, a version designed to provide enhanced yield opportunities. It also introduced bUSD0 and rt-bUSD0 as part of the restructuring of its former USD0++ system.
In January 2026, governance approved UIP-16, which added the Usual Zero Rate Vault (U0R) as eligible collateral for USD0 on Ethereum. The proposal was described as a technical step toward a broader infrastructure upgrade rather than a standalone new product. These changes show that Usual’s strategy has increasingly focused on building a DeFi ecosystem around its stablecoin rather than treating USUAL as the main product.
Enjoyed this? Bookmark DeFi Planet, explore related topics, and follow us on Twitter, LinkedIn, Facebook, Instagram, Threads, and CoinMarketCap Community for seamless access to high-quality industry insights
Take control of your crypto portfolio with DEFI PLANET PRO, DeFi Planet’s suite of analytics tools.
