Aave Labs has announced it is retiring its umbrella brand, Avara, in a strategic move to sharpen its focus on decentralized finance and streamline its product identity.
Aave founder and CEO Stani Kulechov said in a post on X on Tuesday that Avara is no longer necessary as the company concentrates fully on scaling Aave and making DeFi more accessible to mainstream users.
In 2023, Avara acquired @Family, bringing in an exceptionally talented design engineering team.
We believe future DeFi users will prefer purpose-built financial experiences over open-ended wallet explorers.
Thus, we’ll phase out the Family iOS app over the next year.
— Avara (@avara) February 3, 2026
Aave winds down Family wallet, narrows product strategy
As part of the shift, Aave Labs will also phase out the Family crypto wallet, an Apple iOS-based application previously developed under Avara. Kulechov explained that the team’s experience showed that mass adoption requires more targeted use cases, such as savings-focused products, rather than broad, general-purpose wallets.
While the Family wallet app will be gradually wound down, Aave Labs said user accounts tied to the wallet will remain part of its core infrastructure. New users will no longer be onboarded from April 1, 2026, but existing users can continue using the app until April 1, 2027, with uninterrupted access to their funds through Aave’s website.
All products now unified under Aave Labs
In a related blog post, Avara confirmed that all current and future products, including the Aave App, Aave Pro, and Aave Kit, will now operate solely under the Aave Labs brand. The move is intended to simplify branding and align teams around a single mission.
The announcement follows Aave’s recent decision to hand stewardship of the Lens social protocol to Mask Network, reducing Aave Labs’ role to an advisory position so it can concentrate on its core DeFi offerings.
“Aave is now united as one team of world-class designers, engineers, and smart contract experts, aligned around a single mission: bringing DeFi to everyone,”
Kulechov said.
Aave’s 2026 roadmap prioritizes Aave V4, GHO stablecoin upgrades, and a shift away from “growth at all costs” incentives.
Aave remains the largest DeFi protocol by total value locked, with around $30 billion secured on its platform, nearly $9 billion more than staking protocol Lido, according to DefiLlama data. Meanwhile, the AAVE token traded largely flat over the past 24 hours, hovering around $127, per CoinGecko.
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