OpenSea has acquired Rally Wallet, a mobile-native crypto wallet startup, marking a strategic push to broaden its mobile footprint and token-based trading offerings.
The acquisition was announced on July 8 by Rally’s co-founder and CEO Chris Maddern, who steps into the role of chief technology officer at OpenSea. Christine Hall, also a co-founder at Rally, joins OpenSea’s leadership team alongside him.
OpenSea has acquired @rally_xyz 🏁
Buckle up. The future of NFT and token trading fits in your pocket. pic.twitter.com/9CMN8yv0yj
— OpenSea (@opensea) July 8, 2025
Founded in 2021, Rally quickly gained traction for its simple interface and community-driven approach to managing NFTs and tokens. With this acquisition, OpenSea plans to integrate Rally’s technology into its own platform, paving the way for what it describes as a reimagined OpenSea Mobile experience. The new app is set to become an all-in-one hub for onchain activity, covering non-fungible tokens, memecoins, decentralized finance, and fungible digital assets.
“We’re unlocking the possibilities created by combining NFTs and tokens, and the opportunities that brings to collectors, creators, and traders,”
Maddern said following the announcement.
As part of the integration, OpenSea is also recognising Rally’s earliest supporters – holders of the Floor Genesis NFTs, which were originally issued as access passes for beta testers when Rally was called Floor. These NFTs will be converted into tiered ‘Treasures’ within the OpenSea ecosystem to honour user contributions, with a snapshot mechanism enabling eligible holders to claim their Treasures via the OpenSea Rewards portal.
This move comes on the heels of OpenSea’s recent rollout of OS2 in May, its upgraded platform that supports trading across 19 blockchains, featuring real-time liquidity aggregation, cross-chain functionality, and integrated token trading. An ongoing SEA token airdrop is also rewarding long-term users as the platform doubles down on becoming what it calls the “home of all web3.”
In April, OpenSea called on the U.S. Securities and Exchange Commission (SEC) to formally exclude non-fungible token (NFT) platforms from regulation under federal securities laws.
With Rally’s team now in-house, OpenSea’s ambition to dominate both NFTs and token-native experiences, particularly on mobile, appears firmly underway.
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