Global crypto exchange KuCoin has introduced a new incentive campaign designed to encourage deeper participation in newly listed futures markets.
The initiative, titled “Trade New Futures & Share 1M Airdrop,” features a reward pool of 1,000,000 USDT for traders who maintain positions in newly launched futures contracts on the platform.
KuCoin rolls out $1M futures reward campaign
Unlike many promotional trading events that reward high transaction volumes, KuCoin’s program distributes rewards based on how long traders hold their positions and the size of their exposure. Rewards accumulate on an hourly basis, allowing participants to earn continuously while maintaining eligible futures positions.
The exchange says the campaign aims to improve trading conditions during the early stages of a new listing, a period often characterized by rapid price discovery, volatile movements, and fluctuating liquidity. By rewarding time spent in the market rather than fast trading activity, KuCoin hopes to promote steadier engagement and more balanced liquidity formation.
KuCoin also recently announced a major upgrade to its Lite Mode, integrating Earn and Feed features to create a streamlined entry point for first-time users, aiming to reduce complexity while maintaining the full reliability and security standards of its main trading interface.
Strategy targets healthier early market participation
Newly listed futures contracts often attract short-term speculative activity and high-frequency trading. KuCoin’s position-based reward structure attempts to counter this dynamic by encouraging sustained market participation rather than rapid-fire trading strategies.
According to the exchange, this approach is intended to support a more transparent and stable trading environment during the initial phase of new listings. Traders who maintain positions can offset some holding costs through the reward distribution, while their participation contributes to more consistent liquidity in the order books.
The campaign also highlights KuCoin’s strong presence in derivatives trading for alternative cryptocurrencies. Data from CryptoQuant’s Annual Exchange Leader Report 2025 ranked KuCoin among the top two exchanges globally for altcoin-focused perpetual trading.
Additionally, KuCoin also released its “Unlocking My KuCoin Journey 2025” report, offering users a comprehensive view of their cryptocurrency trading activity over the past year.
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