The Trump family reportedly took control of World Liberty Financial (WLFI), acquiring a significant share of the platform’s revenue from token sales and future fees.
According to a Reuters report on March 31, WLFI’s leadership and ownership structure changes indicate a major shift in the company’s direction.
A review of updates on the firm’s website reveals that two co-founders, Zak Folkman and Chase Herro, have been replaced by a new entity in which the Trump family holds a majority stake. The transition occurred in January 2025, when DT Marks DeFi LLC—owned by the Trumps—secured a 60% share in WLFI through a newly established holding company, WLF Holdco LLC.
Under the new structure, the Trump family will control 60% of WLFI’s operating profits once the platform is fully functional. According to Reuters’ calculations, they are entitled to 75% of revenue generated from token sales, which could translate into approximately $400 million. With $550 million raised so far, only 5% of these funds will be allocated to platform development after co-founders receive their share.
Founded in 2024, World Liberty Financial was launched as a blockchain-based financial services platform to eliminate traditional intermediaries like banks. The company’s fundraising efforts included the sale of its governance token, WLFI, which allows holders to participate in decision-making. Among its early backers was Tron founder Justin Sun, who contributed $75 million.
Despite WLFI’s vision of decentralized finance, concerns are growing over the governance structure under Trump’s family control. Critics argue that the involvement of politically influential figures raises potential conflicts of interest and limits external investor influence over the platform’s financial operations.
Meanwhile, the Trump family continues to expand its footprint in the crypto space. On March 31, Eric and Donald Trump Jr., in partnership with crypto infrastructure firm Hut 8, launched American Bitcoin, a Bitcoin mining venture. The Trump brothers hold a 20% stake, while Hut 8 retains 80%.
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