Meta has received the go-ahead from the European Data Protection Board to begin training its artificial intelligence models with publicly shared content from its platforms, including Facebook, Instagram, WhatsApp, and Messenger.
In a blog post published on April 14, the tech giant revealed that it will now use posts and comments made by adult users and queries directed at its AI assistant to improve the performance and accuracy of its generative AI systems. The company emphasized the importance of training AI on diverse data sets that reflect European communities’ complexities, languages, and cultural nuances.
“From local dialects and unique humor to cultural references and colloquialisms, this data helps our AI better understand the richness of human expression,”
Meta stated.
Notably, private messages and content from users under 18 in the EU remain off-limits. Meta also said it will provide users with a clear and accessible opt-out option, available in-app and via email, for those who prefer not to have their content used in AI training.
The development comes after Meta paused its AI training rollout across the EU last July following pressure from the privacy rights organization None of Your Business (NOYB). The advocacy group filed complaints in 11 European countries, prompting Ireland’s Data Protection Commission (IDPC) to initiate a review and halt the company’s plans.
Critics previously expressed concerns about Meta’s policy updates, fearing they would allow the use of extensive personal data without explicit consent. Meta claims it has addressed these legal issues and received approval under EU data protection laws. The company asserts that its new approach aligns with practices in other regions. It is similar to strategies used by industry peers like Google and OpenAI, who have also utilized European user data for training AI models.
Meanwhile, European Union finance officials expressed concern that U.S. President Donald Trump’s favourable stance on cryptocurrencies, particularly dollar-backed stablecoins, could threaten Europe’s financial stability and monetary sovereignty.
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