London-listed tech firm The Smarter Web Company has significantly expanded its Bitcoin holdings following a highly successful fundraising round that nearly doubled its initial target.
On June 19, the company announced the acquisition of 104.28 BTC at an average price of £77,751 ($104,451) per coin, amounting to approximately £8.1 million. This purchase pushed its total Bitcoin treasury to 346.63 BTC, reflecting a strategic move to deepen its exposure to digital assets.
Altogether, The Smarter Web Company has now invested £27.2 million in Bitcoin, with an average purchase price of £78,480 ($105,430) per coin. This consistent accumulation underscores the company’s commitment to Bitcoin as a long-term financial asset.
The latest acquisition follows a successful fundraising effort announced on June 16, which raised capital through a combination of institutional book building and qualified investor subscriptions. While the firm initially targeted £15 million, investor demand surged—bringing in approximately £29.3 million ($37.1 million), nearly double the expected amount.
However, the capital infusion came at a cost. The raise resulted in a 7.39% dilution for existing shareholders, including company directors, who maintained their share count but experienced a slight decrease in ownership percentage due to the expanded share base.
This aggressive Bitcoin strategy aligns with the company’s broader “10 Year Plan,” a long-term vision that places Bitcoin at the heart of its financial strategy. Consistent purchases are a key part of this plan.
Just days before the most recent fundraising round, on June 13, the company had acquired 74.27 BTC for £5.98 million, increasing its holdings to 242.34 BTC. The subsequent 104.28 BTC buy represents a 43% jump in reserves within a matter of days, reflecting the company’s accelerating pace of accumulation.
JUST IN: @SmarterWebUK has acquired 74.27 BTC for ~$8.1M at an avg price of $109,256 per BTC.
🏦 Total Holdings: 242.34 BTC
📊 Avg Cost Basis: $107,002 per BTCThe Smarter Web Company continues executing its 10 Year Plan—embedding #Bitcoin as the foundation of its treasury… pic.twitter.com/Bg27NTxlwf
— Bitcoin For Corporations (@BitcoinForCorps) June 13, 2025
Meanwhile, in a similar move, The Blockchain Group announced the purchase of 182 additional bitcoins for around €17 million, bringing its total treasury to 1,653 BTC—now valued at approximately €148.9 million. The group’s average acquisition cost stands at €90,081 per bitcoin.
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