Quick Breakdown
- Animoca Brands Japan and RootstockLabs are collaborating on Bitcoin-native treasury tools for Japanese corporations.
- Rootstock’s Bitcoin-secured sidechain enables smart contracts, yield strategies, and Bitcoin-backed financial products.
- The initiative targets compliance-focused firms seeking structured, regulated ways to deploy Bitcoin in treasury operations.
Animoca Brands Japan has partnered with RootstockLabs to build Bitcoin-native treasury management solutions designed specifically for Japanese corporations seeking more active ways to manage digital assets.
The collaboration was announced on January 27, with both firms confirming plans to adapt Rootstock’s institutional Bitcoin infrastructure to meet the operational, regulatory, and governance needs of companies operating in Japan.
Moving beyond buy-and-hold Bitcoin strategies
Japanese corporations have increasingly added Bitcoin to their balance sheets, largely treating it as a long-term store of value. However, most firms have stopped short of deploying Bitcoin within on-chain financial systems.
Animoca Brands Japan、Rootstock(@rootstock_io)とDAT領域において戦略的事業提携🤝
☑️Rootstocksの機関投資家向けプログラムを応用したBTCfiソリューションの提供を検討
☑️2026年2月27日にInstitutions × #BTCFi をテーマにした機関投資家・TradFi・CEX・DAT関係者向けのイベントを開催…— Animoca Brands Japan (@Animocabrandskk) January 27, 2026
Through this partnership, Animoca Brands Japan and RootstockLabs aim to change that by exploring Bitcoin-native treasury tools that allow companies to optimize holdings while maintaining Bitcoin’s proof-of-work security. Potential use cases include treasury optimization strategies, Bitcoin-backed financial products, and access to Rootstock-based assets such as rBTC, a Bitcoin-pegged token used across Rootstock’s DeFi ecosystem.
Rootstock operates as a Bitcoin sidechain secured through merged mining, with more than 80% of Bitcoin’s hash power contributing to its security. The network supports Ethereum-compatible smart contracts and has maintained uninterrupted uptime since launching in 2018, making it attractive to institutions with strict risk controls.
Designed for Japan’s compliance-focused corporate environment
Security, governance, and regulatory compliance remain central concerns for Japanese firms handling digital assets. Kensuke Amo, CEO of Animoca Brands Japan, has previously emphasized that local companies require structured frameworks when managing cryptocurrency within treasury operations.
As part of the collaboration, Rootstock Institutional, a service built for professional and enterprise users, will be assessed for its suitability in Japan. This includes evaluating Bitcoin-based borrowing, on-chain yield strategies, and infrastructure aligned with Japanese regulatory standards and legal requirements.
Animoca Brands Japan may integrate these capabilities into its Digital Asset Treasury Management Support Service, launched in September 2025. The service offers end-to-end support to listed companies as they build digital asset strategies that align with internal governance and risk policies. Additionally, Animoca Brands Japan signed an MOU with Solv Protocol to enhance Bitcoin DeFi services.
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