JZXN Holdings Inc. has approved the issuance of convertible notes to finance a major expansion into digital assets, starting with an initial purchase of 23.5 Bitcoins. The move marks the formal kickoff of the company’s “Thousand Coins Plan,” a long-term strategy aimed at acquiring up to 1,000 Bitcoins.
The capital raised through the convertible notes will be used exclusively for Bitcoin acquisitions, with the first tranche set to be completed shortly. According to the company, investor agreements and terms for the offering have already been finalized.
JZXN raises funds via convertible bonds to buy Bitcoin.
— SQWARE (@sqwareterminal) June 11, 2025
JZXN’s board said the initiative represents a strategic shift toward digital asset diversification and a broader commitment to blockchain technology. Executives pointed to Bitcoin’s decentralized design, security, and transparency as key drivers for its inclusion in the company’s asset portfolio.
“This investment marks a significant milestone for our U.S. subsidiary’s entry into the digital economy,” said CEO Li Tao. “While we are aware of the volatility, we believe in the long-term value of blockchain and see Bitcoin as a strategic reserve asset.”
The company emphasized that the acquisition is part of a phased strategy, with further allocations planned under strict compliance with regulatory frameworks. JZXN stated that the initiative aligns with current market dynamics and aims to enhance the firm’s risk resilience and profitability over time.
Alongside its Bitcoin acquisition, JZXN plans to continue exploring blockchain applications across other sectors to unlock new value streams. The firm underscored its commitment to prudent financial management and sustainable growth, positioning Bitcoin not only as a digital asset but also as a cornerstone of its long-term innovation and investment strategy.
The move places JZXN among a growing number of publicly traded firms diversifying into digital assets—following the lead of MicroStrategy, which remains the largest corporate holder of Bitcoin. In February, MicroStrategy announced plans to raise $2 billion through zero-interest convertible notes to fund additional Bitcoin purchases. That capital raise supports its aggressive 21/21 Plan, aiming to accumulate $42 billion worth of Bitcoin by 2027.
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