Quick Breakdown:
- Bithumb signed an MOU with World Liberty Financial (WLF), co-founded by Donald Trump Jr. and Eric Trump.
- WLF’s governance token WLFI is listed on Bithumb and Binance and actively traded.
- The partnership aims to explore new business opportunities and boost global investor trust.
Bithumb has signed a strategic memorandum of understanding (MOU) with World Liberty Financial (WLF), a blockchain finance company co-founded by Donald Trump Jr. and Eric Trump. The agreement, sealed at Bithumb Financial Tower in Seoul’s Gangnam district, underscores the South Korean exchange’s push to strengthen its global presence and investor confidence.
Trump-linked WLF gains major exchange support
World Liberty Financial operates a digital finance ecosystem centred around its governance token, WLFI, which is already listed on major global exchanges, including Bithumb and Binance. The token has gained active trading momentum as WLF positions itself as a key player in the blockchain finance sector. The partnership follows an earlier meeting between Bithumb CEO Lee Jae-won and WLF co-founder Eric Trump, signaling months of dialogue leading to this strategic alliance.
During the signing ceremony, Bithumb executives—including CEO Lee Jae-won, President Kim Ki-beom, Vice President Kim Young-jin, and Director Yoo Jeong-gi—joined WLF representatives Zak Folkman and Head of Growth Ryan Fang to formalize the collaboration. Both companies plan to jointly explore new blockchain business opportunities and enhance trust among global investors.
Strengthening international blockchain ties
Bithumb CEO Lee Jae-won described the partnership as a “significant milestone” in boosting the exchange’s international competitiveness and pledged to continue building a strong strategic network. On the same day, Bithumb also engaged in discussions with Circle, the issuer of USD Coin (USDC), to explore additional global collaborations. The dual moves highlight Bithumb’s ambition to expand beyond its domestic market by aligning with high-profile partners and reinforcing its influence within the fast-evolving crypto and stablecoin sectors.
Meanwhile, in a separate development, Eric Trump revealed in a Wall Street Journal interview that the Trump family’s embrace of cryptocurrency was partly driven by being “debanked” in the aftermath of the January 6, 2021, U.S. Capitol attack. He said several major banks abruptly closed hundreds of accounts linked to the Trump Organization without explanation, forcing the family business to rely on smaller lenders before securing a new, undisclosed banking partner.
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