Kanye West’s latest crypto venture, the YZY token on Solana, soared to a $3 billion market capitalization within 40 minutes of its launch on Thursday, before plunging to nearly a third of that value as questions about insider activity rattled investors.
The rapper, who now officially goes by Ye, unveiled the digital asset in an X post, sharing the contract address and website for “Yeezy Money,” which he promoted as “a new economy, built on chain.” The site describes YZY as the native currency for a financial ecosystem powered by blockchain transactions.
Excitement around the launch sparked a frenzied rally, with traders driving the token’s value into the billions. But the euphoria faded almost as quickly. Data from Nansen showed YZY’s market cap sliding back to about $1.05 billion at press time.
Despite its explosive debut, onchain analysts flagged troubling signs of heavy insider control. Lookonchain reported that liquidity was supplied only in YZY tokens, giving developers the power to pull liquidity and cash out at will. Coinbase director Conor Grogan further revealed that insiders controlled 94% of the supply at launch, with one multisig wallet holding 87% before dispersing tokens across several wallets.
While Yeezy Money’s site promises a blockchain-based financial system, it also carries disclaimers noting the token is unavailable to users in restricted regions and highlighting risks of “complete loss” for investors. The platform further disclosed that 25 contract addresses were deployed, with one randomly chosen to discourage automated snipers—though critics argue this only fueled confusion and insider advantage.
West himself has previously voiced caution, saying in February he rejected a $2 million offer to promote a fraudulent coin by faking a hacked account. Ironically, his official token launch now faces skepticism from the same community he warned against.
At the time of writing, West’s personal net worth stands at $400 million, according to Forbes, making YZY’s fleeting $3 billion valuation a striking—if short-lived—moment in crypto’s growing saga of celebrity-driven speculation.
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