Last updated on August 12th, 2025 at 03:37 pm
GameSquare Holdings (NASDAQ: GAME) has officially launched its Ethereum (ETH) on-chain yield strategy through Dialectic’s platform, targeting annualized yields of 8% to 14%.
The program, which began on August 1, 2025, marks a significant step in the company’s crypto-native treasury initiative.
As part of the launch, GameSquare purchased 2,717 ETH for $10 million, increasing its total Ethereum holdings to 15,630.07 ETH. The company has also authorized a $5 million stock repurchase program, funded entirely by net proceeds generated from its Ethereum yield strategy. Under the plan, GameSquare may repurchase shares on the open market, in private transactions, or through Rule 10b5-1 trading plans, provided the stock trades below $1.50 per share.
“We are taking a disciplined approach to capital allocation,”
said Justin Kenna, CEO of GameSquare.
“Every dollar of income generated by our Ethereum yield strategy can be used for stock buybacks.”
GameSquare has purchased an additional 2,717 of Ethereum for $10 million, increasing treasury holdings to 15,630.07 ETH.
The board also authorized a stock buyback program, funded through net proceeds generated by the onchain yield platform. Onchain yield strategy with… pic.twitter.com/dU4O8eZAKz
— GameSquare Holdings Inc. (@GSQHoldings) August 4, 2025
The Ethereum yield program is a central part of GameSquare’s broader $250 million crypto treasury strategy. The company has already deployed more than $60 million into Ethereum and NFTs, intending to convert digital assets into revenue-generating capital rather than hold them passively.
Through its partnership with Dialectic, GameSquare expects to achieve recurring income from its ETH position, supporting both its buyback program and long-term capital efficiency. The company emphasized that this strategy aligns with its commitment to integrating blockchain-based finance into its corporate operations.
GameSquare’s approach highlights a shift in how publicly traded companies are leveraging crypto. By actively deploying Ethereum to generate yield and reinvesting the proceeds into share repurchases, the company is directly linking its digital asset strategy to shareholder value. The initiative reflects a growing trend of using blockchain-based treasury management in the traditional corporate sector.
In parallel, SharpLink Gaming has significantly increased its Ethereum (ETH) holdings to an estimated $1.65 billion. Over the past few days, SharpLink executed multiple purchases amounting to $54 million in ETH, raising its total Ether balance to approximately 480,031 coins, according to blockchain data analytics.
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