Trump Media and Technology Group is forging ahead with plans to integrate artificial intelligence into its Truth Social platform, filing trademark applications for two new AI-related services.
In a press release issued on Wednesday, the company confirmed it had filed for trademarks covering “Truth Social AI” and “Truth Social AI Search.” According to CEO Devin Nunes, the initiative is aimed at transforming the platform into a hub for “reliable information, non-woke news, and entertainment.”
While the filings indicate a broader digital push, the company did not reveal specific details about the planned AI features or provide a rollout timeline. Competing social platforms already deploy AI for functions such as translation, content recommendations, and customer service, but Truth Social has yet to outline how its AI systems will operate or generate additional revenue.
Following news of the AI plans, Trump Media’s stock closed 5.5% higher on Wednesday, outpacing gains in the broader Nasdaq index. The rise marked a temporary recovery after sharp declines earlier in the year. However, despite the brief rally, the company continues to face financial headwinds. It recorded a net loss of $31.7 million in the first quarter of 2025 against revenues of $8.8 million, with advertising remaining its primary income source and little diversification so far.
In a bid to strengthen its financial position, Trump Media recently raised $2.3 billion through stock sales and convertible notes. Part of these funds is expected to support the company’s expansion plans, which include establishing a Bitcoin-funded treasury.
Beyond acquiring Bitcoin, Trump Media has filed multiple applications with the U.S. Securities and Exchange Commission seeking approval to launch cryptocurrency exchange-traded funds. The proposed ETFs include a Truth Social Bitcoin fund, a dual Bitcoin-Ethereum fund, and a “blue chip” crypto fund featuring assets such as Solana, Cronos, and XRP.
Despite these expansion efforts, the company has warned investors about its financial outlook. In its most recent quarterly report, Trump Media cautioned that it anticipates continued significant losses as it scales its streaming and technology infrastructure operations in the coming quarters.
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