Metaplanet has significantly strengthened its position in the crypto space with the acquisition of 2,205 additional Bitcoin (BTC), the company announced on July 7.
The purchase, valued at 34.5 billion yen (approximately $238.7 million), brings its total BTC holdings to 15,555 BTC—now worth around 225.8 billion yen ($1.7 billion) at current market prices.
*Metaplanet Acquires Additional 2,205 $BTC, Total Holdings Reach 15,555 BTC* pic.twitter.com/VqKGOwCs6N
— Metaplanet Inc. (@Metaplanet_JP) July 7, 2025
This move underscores Metaplanet’s increasingly aggressive approach to accumulating digital assets. Since officially designating Bitcoin treasury operations as a core business line in December 2024, the firm has quadrupled its BTC reserves. The strategy mirrors that of U.S.-based MicroStrategy, but reflects a distinctly Japanese scale and pace of execution.
According to CEO Simon Gerovich, the latest purchase was executed at an average price of 14.5 million yen per BTC (~$108,237). Cumulatively, Metaplanet has invested about $1.54 billion into Bitcoin at an average acquisition cost of $99,307 per coin, signaling long-term conviction in BTC as a strategic treasury asset.
In addition to direct purchases, the company also highlighted its growing “BTC Yield”, a proprietary metric that tracks the percentage change in Bitcoin holdings per fully diluted share. Between July 1 and July 7, Metaplanet’s BTC Yield surged 15.1%, thanks to the addition of 2,017 BTC valued at 31.7 billion yen. This growth metric is a key indicator for shareholders, reflecting both capital efficiency and strategic asset expansion.
Funding for these acquisitions has been sourced through a combination of capital market activities and operational income. Notably, the company recently redeemed 6 billion yen from a bond issuance, using proceeds raised through stock acquisition rights exercises, further demonstrating its balanced and forward-looking financial strategy.
Metaplanet’s bold Bitcoin play has also propelled it into the top five global corporate BTC holders, surpassing mining giant CleanSpark. On June 30, the firm acquired 1,005 BTC for $108 million, raising its holdings to 13,350 BTC at the time. With its latest acquisition, Metaplanet continues to reinforce its reputation as Japan’s most Bitcoin-forward public company.
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