Blockchain-focused firm Unitronix Corp. (OTC: UTRX) has officially adopted Bitcoin as a core component of its treasury strategy, announcing plans to allocate up to $2 million in BTC.
The move represents a key part of the company’s broader shift toward cryptocurrency-driven asset management.
By incorporating Bitcoin into both its corporate reserves and AI-managed cryptocurrency portfolio, Unitronix positions BTC as a dual-purpose asset, strengthening liquidity while driving high-performance returns. This integration reflects the company’s strategy to align treasury management with its forward-looking investment framework.
Unitronix Corp ( $UTRX ) Adopts Bitcoin as Core Treasury Asset:
Up to $2M BTC Allocation
Press Release: https://t.co/K3FDRRxwT9
Treasury strength meets portfolio intelligence.
Stay tuned, there’s more coming!#DigitalAssets #UTRX$BTC $HUT $CLSK pic.twitter.com/tWsfKWArEp— Unitronix Corp (@unitronix_corp) June 25, 2025
“Bitcoin is now a treasury backbone and portfolio driver for us,”
said CEO Kenneth J. Williams, emphasizing how the synergy between treasury discipline and investment intelligence supports the company’s mission to lead in a digital-first economy while protecting shareholder value.
To initiate the strategy, the company will begin acquiring Bitcoin upon the completion of a pending transaction. Future allocations, according to Unitronix, will be phased in based on market conditions and capital inflows. At the same time, the firm is evaluating DeFi-based yield strategies to amplify returns further while maintaining capital stability.
This approach builds on the strong performance of Unitronix’s crypto investment portfolio, which recorded over 300% realized gains during its 2024 soft launch. The portfolio is diversified across BTC, ETH, DeFi tokens, stablecoins, and tokenized real-world assets (RWAs)—supported by smart contracts and AI-powered risk modeling.
Complementing this strategy, Unitronix also highlighted its stock buyback program, which had reduced its outstanding shares by $165 million as of January 2025, reinforcing its long-term value commitment.
Meanwhile, Bluebird Mining Ventures Ltd announced a £2 million funding facility to launch a Bitcoin treasury strategy, signaling a broader institutional trend toward crypto adoption. As part of this strategic pivot, Sath Ganesarajah, a well-known figure in crypto entrepreneurship, has been appointed Non-Executive Chairman. According to Bluebird, an initial £1 million drawdown will follow the execution of the final agreement, marking the first step in its transition toward blockchain-based treasury operations.
If you want to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
