SoFi Technologies, a leading U.S. personal finance and online banking platform, is making a bold return to the cryptocurrency space after stepping back in late 2023 due to regulatory constraints.
The company announced its renewed crypto push on June 25, unveiling a suite of blockchain-driven services that aim to reshape digital finance for its members.
📣 BIG new feature announcement incoming for SoFi—TWO, actually.
1️⃣ Send money worldwide faster, easier, and for less 🌎
And, 🥁 please…
2️⃣ Crypto’s back, baby 😎— SoFi (@SoFi) June 25, 2025
Central to SoFi’s comeback is the launch of crypto trading and onchain international remittances, allowing users to buy, sell, and hold digital assets directly through their SoFi accounts. The firm also revealed plans to roll out stablecoin offerings, crypto-backed borrowing, and staking features, according to details available on a new customer waitlist.
SoFi CEO Anthony Noto described the relaunch as a pivotal moment for the company, emphasizing the broader vision to embed blockchain and AI into financial services.
“It’s only day 1 of the type of innovation that can be driven via blockchain, crypto, and AI to make financial services faster, easier, safer, more accessible, and lower cost for our members.”
Noto said.
This move aligns with SoFi’s long-term ambition to be a one-stop hub for modern finance. Its Galileo platform, which powers the backend for many fintech apps, will support third-party crypto wallets and custody infrastructure, further signaling SoFi’s intent to compete in the rapidly growing digital asset market.
The fintech’s reentry comes at a favourable moment for the broader blockchain sector. Industry projections suggest that the fintech blockchain market will expand from $3.4 billion in 2024 to $49 billion by 2030, driven by renewed interest and evolving regulatory frameworks.
SoFi originally exited the crypto market in November 2023 to comply with conditions tied to its bank charter application. However, a shift in the regulatory climate—most notably under the Trump administration—has eased the path back. Proposed stablecoin legislation is advancing through Congress, and the Federal Reserve has softened its stance on crypto by removing reputational risk factors from bank assessments, making it easier for financial institutions to engage with digital assets.
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