Hong Kong-based DDC Enterprise (DayDayCook), a New York-listed ready-meal company, has announced a bold strategy to acquire 5,000 Bitcoin (BTC) over the next three years.
The firm kicked off this initiative with an initial purchase of 21 BTC, valued at approximately $2.28 million, by issuing 254,333 company shares. This move marks DDC’s first foray into cryptocurrency investment, signaling a significant shift in its treasury management approach.
According to the company’s May 23 announcement, DDC plans to acquire an additional 79 BTC in the coming days, aiming to reach a total of 100 BTC in the short term. The broader strategy, unveiled on May 15, targets the purchase of 500 BTC by the end of 2025, ultimately building up to 5,000 BTC within three years.
If successful, DDC’s Bitcoin holdings would place the company among the world’s largest publicly listed corporate holders, trailing just behind Japanese investment firm Metaplanet, which currently owns 7,800 BTC, as per Bitbo data.
Following the announcement, DDC Enterprise’s stock closed down 14.5% on May 23 but rebounded 2.43% in after-hours trading to $3.79, according to Google Finance. Despite this volatility, DDC’s leadership appears committed to its long-term Bitcoin accumulation plan.
This move comes amid a growing trend of cryptocurrency adoption in Asia. Notably, Chinese electric vehicle retailer Jiuzi Holdings recently approved a plan to acquire 1,000 BTC within a year. Meanwhile, Hong Kong’s Legislative Council has passed a Stablecoin Bill, establishing a regulatory framework for stablecoin issuers and paving the way for further institutional adoption.
Recent reports indicate that Asian high-net-worth investors are diversifying away from US dollar assets, increasingly favouring gold, cryptocurrencies, and Chinese-based investments. DDC’s Bitcoin strategy reflects this broader shift, positioning the company at the forefront of corporate crypto adoption in the region.
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