Biru, a Web3 platform developed by Lootex, has launched its inaugural profile picture (PFP) NFT collection, Birunoko, while simultaneously expanding its operations into Japan through a strategic partnership with Soneium.
Scheduled to debut on May 28, the Birunoko collection represents a significant milestone in blending digital identity with interactive gaming within the Soneium ecosystem.
This collection results from a collaboration with Taiwanese artist R.T Dragon, known for her Dragon Dailies IP series. Birunoko features unique virtual characters combining artistic storytelling with cultural themes, offering more than digital artwork. Dragon’s signature style, which weaves narratives of friendship, emotions, and visual storytelling, adds depth and personality to the project.
🔓 What Birunoko Holders Unlock?!
This is more than a PFP!
It’s your pass to perks, power, and @soneium’s brewing future.
Hold a Birunoko and step into a world of exclusive rewards 👇🍻 VIP Access to Biru
Holding a Birunoko makes you part of the OG circle:
✔️ Early access to… pic.twitter.com/sNMj4gZIXD— Biru.gg 💿 (@Biru_gg) May 25, 2025
Building on this creative foundation, Biru aims to integrate Birunoko as an NFT art collection and a functional game pass across the Soneium ecosystem. Through this integration, NFT holders will gain exclusive access to special characters and in-game enhancements on TiltPlay, a gaming platform within Soneium. This strategy enhances user engagement by linking NFT ownership with meaningful in-game benefits, creating value beyond the artwork.
Biru’s mission is to build a user-friendly and secure platform that unites creators, collectors, and gamers, fostering community and creativity in the Web3 space. By combining NFT marketplace services with entertainment and social interaction, the platform delivers a comprehensive and immersive digital experience.
Biru has established a local office in Japan to support its growth, drive business development, and forge regional partnerships. This expansion reflects the company’s intent to strengthen its presence in the Japanese market and capitalize on the increasing interest in NFTs and gaming throughout Asia’s evolving digital economy.
Meanwhile, Japan’s Financial Services Agency (FSA) has released a discussion paper proposing a new regulatory framework for digital assets, titled “Verification of the State of the System Related to Crypto Assets.” The paper suggests classifying cryptocurrencies into two categories based on fund distribution, inviting public feedback until May 10, 2025, to help shape the final regulations.
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