In a landmark move for memecoin enthusiasts and institutional investors alike, 21Shares has joined forces with the House of Doge to roll out the world’s first Dogecoin exchange-traded product (ETP), now live on the SIX Swiss Exchange under the ticker symbol DOGE.
According to the press release, this physically-backed ETP, officially endorsed by the Dogecoin Foundation, aims to bridge the gap between traditional financial markets and the vibrant Dogecoin ecosystem. According to 21Shares President Duncan Moir, the product delivers
“the most direct and accessible way to gain exposure to the Dogecoin ecosystem,”
highlighting the digital asset’s evolution from a light-hearted internet meme to a cultural and financial movement driving broader adoption.
“Dogecoin was created to be a fun, accessible form of peer-to-peer money,”
added Jens Wiechers, advisory board member at House of Doge.
“And over the years, it has demonstrated real-world utility in payments, tipping, and charitable giving. For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential.”
The launch comes just months after the U.S. Securities and Exchange Commission acknowledged an application for a Dogecoin ETF filed by NYSE Arca in February. That ETF, if approved, would track DOGE’s price through CoinDesk’s DCX index, though it proposes cash-based settlements rather than direct DOGE holdings.
The Dogecoin ETP launch follows 21Shares’ recent expansion in Europe, where the firm listed three new crypto-backed exchange-traded products on the Nasdaq Stockholm exchange. This strategic move reinforced 21Shares’ presence as a leading issuer in the region, extending its reach across 11 major exchanges including Nasdaq, Euronext Amsterdam, and the SIX Swiss Exchange.
The newly introduced products included the 21Shares Bitcoin Core ETP (CBTC), the 21Shares Solana Staking ETP (ASOL), and the 21Shares XRP ETP (AXRP), offering diversified institutional access to prominent digital assets such as Bitcoin (BTC), Solana (SOL), and XRP.
With this new ETP, 21Shares is making a bold bet on Dogecoin’s staying power, signaling that the meme coin may finally be maturing into a legitimate player in the institutional crypto investment space.
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