World, a human-centred financial and identity network, has officially launched in the Philippines, aiming to tackle the rising issues of online fraud, misinformation, and deepfakes.
The World ID system now allows Filipinos to prove their humanness online, enhancing security and protecting users from bots and other AI-driven threats as they navigate digital platforms.
The Philippines, which leads globally in social media usage, sees 96.2% of internet users aged 16-64 engaging with Facebook, making it a hotspot for digital engagement. With 86% of Filipino knowledge workers incorporating AI into their workflows, the country has become increasingly vulnerable to deepfake-related identity fraud, which surged by 4,500% between 2022 and 2023, alongside rising incidents of misinformation and cybercrime.
World ID offers a free, anonymous verification system that helps users distinguish real human accounts from bots. Powered by the World’s Deep Face technology and Face Auth, this system aims to protect Filipinos from deepfake fraud and misinformation. Additionally, users can access WLD tokens, interact with the World App wallet, and explore new Mini Apps within the platform.
The company prioritizes privacy by employing Personal Custody, ensuring all personal data is securely stored on users’ devices rather than with the World or third parties, aligning with the Philippines’ ongoing data privacy initiatives, strengthening the nation’s tech landscape while enabling secure AI and blockchain adoption.
Notably, Worldcoin, led by Sam Altman, noted last year that it was shifting its focus from Europe to Asia. Managing director of Worldcoin’s European subsidiary, Fabian Bodensteiner, explained that the company was now concentrating on regions like Asia and Latin America, where innovation and business opportunities flourish. Worldcoin employs blockchain technology to generate digital identities via iris scanning, offering users a World ID and the cryptocurrency WLD. It has partnered with game publishers in the Asia-Pacific, including Japan and Malaysia, to integrate its technology into gaming platforms.
If you want to read more news articles like this, visit DeFi Planet and follow us on Twitter, LinkedIn, Facebook, Instagram, and CoinMarketCap Community.
“Take control of your crypto portfolio with MARKETS PRO, DeFi Planet’s suite of analytics tools.”
