Despite facing an ambiguous regulatory environment, North America continues to dominate the global cryptocurrency landscape. According to recent data from Chainalysis, the region received $1.3 trillion in on-chain value from July 2023 to June 2024, accounting for 22.5% of global crypto activity.
The Chainalysis report attributed much of this activity to institutional investors, with approximately 70% of North America’s crypto transactions consisting of transfers exceeding $1 million. This growing institutional momentum is bolstered by legacy financial giants like Goldman Sachs, Fidelity, and BlackRock, all of which are taking serious positions in the crypto space.
The United States stood out as the largest and most influential cryptocurrency market globally, contributing an “overwhelming majority” of the region’s activity. Chainalysis reported that over $750 billion in cryptocurrency was received in the country alone between July 2023 and July 2024. Canada also played a significant role; it received around $119 billion worth of crypto during the same period.
However, the report also noted that the U.S. lags in stablecoin adoption. It revealed that while stablecoin transactions on U.S.-regulated exchanges were on the rise until 2023, this trend reversed in 2024. The volumes occurring on exchanges outside the U.S. are on the rise instead, indicating that global stablecoin adoption is outpacing growth within the U.S.
In early October, Chainalysis reported that Latin America has emerged as the second-fastest-growing region in cryptocurrency, boasting a year-over-year growth rate exceeding 42%. Within this landscape, Brazil’s stablecoin market is flourishing, with the country receiving nearly $90.3 billion in crypto between July 2023 and June 2024, closely following Argentina.
Meanwhile, the Middle East and North Africa (MENA) region has now become the seventh-largest cryptocurrency market, according to the same Chainalysis report. During the same period, countries in MENA received $338.7 billion in cryptocurrencies, accounting for 7.5% of the global on-chain value. Türkiye led the region with $137 billion, followed by Morocco at $12.7 billion. Notably, these two countries are the only MENA representatives in Chainalysis’ global crypto adoption index.
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