TAG Heuer, a luxury watchmaker, has announced that it will start accepting cryptocurrencies as payment for its products in the United States. To ensure that this works effectively, TAG Heuer has entered into a strategic partnership with Bitpay, a notable crypto payment gateway that has collaborated with other reputable brands.
Clients interested in purchasing luxury timepieces can now purchase them thanks to this partnership between Techniques d’Avant Garde (TAG), the luxury timepiece brand, and Bitpay.
TAG was founded in Switzerland over 1500 years ago by Edouard Heuer, and it recently announced that its US clients will be able to buy their products using several cryptocurrencies. In its press release, the company stated,
“With an increasing number of customers using or earning digital currencies regularly, TAG Heuer intends to be a key player in the imminent transformation of e-commerce and retail spaces.”
Bitpay will accept both fiat currency and cryptocurrencies, including bitcoin (BTC), bitcoin cash (BCH), ethereum (ETH), stablecoins, and dogecoin (DOGE). To use this feature, the maximum cap put in place is $10,000, but users are not expected to deal with any minimum requirements.
Bitpay, a crypto payment gateway service based in Georgia, has helped different types of businesses accept cryptocurrencies. Stephen Pair, CEO and co-founder of Bitpay, stated, “We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of Bitpay to adapt their digital platforms to the rapid transformation of e-commerce.”
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