Plug and Play has announced that it is expanding its Crypto and Digital Assets program to Paris, France, to support consumer businesses, retailers, and brands in transitioning from Web2 to Web3 by providing comprehensive education on blockchain technology.
Maximillian Jungreis, Head of Plug and Play Crypto and Digital Assets Program, stated that the company is excited to extend its reach beyond Silicon Valley after successfully introducing its Crypto and Digital Assets Platform there.
Jungreis stated that France is their target market due to Plug and Play’s rich history in the country and collaborations with major players such as L’Oréal, PVH, Lacoste, and others.
Jungreis also highlighted their track record of successfully transitioning enterprises from Web2 to Web3 by assisting them in adopting the appropriate technologies and collaborating with the right teams at the right moment to fully exploit key opportunities.
According to Christian Kunz, a Co-Director of Plug and Play France, blockchain startups have been a crucial component of their brand, retail, and fintech programs since the early days of the company’s operations.
Kunz further observed that though blockchain had gained even more importance in recent times, especially in the last 18 months, Plug and Play has supported various exciting blockchain applications, including collaborations with Lacoste, Emperia, and Arianee.
Kunz stated:
“We are excited to do even more with our partners by establishing the Crypto and Digital Assets vertical in Paris.”
According to the company’s press release, Plug and Play began exploring Bitcoin, the first true example of blockchain technology, by mining the cryptocurrency in their data centre in 2013. The report also mentioned that in the same year, Plug and Play established a Bitcoin accelerator and invested $25,000 in blockchain startups. This initiative eventually led to their fully-fledged Fintech program launch in 2014, which was developed in partnership with major enterprises, including Citibank, Intuit, Deutsche Bank, and USAA.
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