Brazilian fintech firm Méliuz (CASH3), serving over 30 million users, has become the largest publicly traded corporate holder of Bitcoin in Latin America.
The company announced on Monday a major purchase of 275.43 BTC valued at $28.61 million, increasing its total Bitcoin holdings to 595.67 BTC. This acquisition positions Méliuz as the top corporate Bitcoin investor in the region.
Méliuz Becomes Top Bitcoin-Holding Public Firm in Latin America https://t.co/c0eXL4ESNM #Bitcoin #Crypto
— Coindoo.com (@coindoo) June 24, 2025
Méliuz paid an average of $102,702.84 per Bitcoin for this latest purchase. With these holdings, it ranks 36th globally among publicly listed companies in terms of total Bitcoin ownership. This move reflects Méliuz’s strategic commitment to integrating digital assets into its long-term treasury and growth plans, signalling its ambition to lead crypto adoption among Latin American technology firms.
Earlier in May, Méliuz’s executive chairman, Israel Salmen, announced that shareholders approved the decision to adopt Bitcoin as a core part of the company’s financial strategy. Salmen described the move as historic, marking Méliuz as the first public company in Brazil—and Latin America—to fully integrate Bitcoin into its business model rather than treating it as a short-term or secondary asset. The company plans to increase its Bitcoin holdings over time using various financial instruments, aiming to raise the amount of Bitcoin per share.
Méliuz’s total Bitcoin holdings now exceed 595 BTC, worth tens of millions of dollars, demonstrating a clear shift towards embracing cryptocurrency as a central treasury asset. This development highlights the growing acceptance of Bitcoin in Latin America’s corporate sector and Méliuz’s pioneering role in this trend.
This strategic adoption of Bitcoin by Méliuz highlights the growing significance of digital assets in corporate finance within emerging markets. It also sets a precedent for other Latin American companies considering cryptocurrency as part of their long-term financial strategies.
Meanwhile, London-listed tech firm The Smarter Web Company has significantly expanded its Bitcoin holdings following a highly successful fundraising round that nearly doubled its initial target.
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