Quick Breakdown
- Jiuzi Holdings will allocate up to $1 billion in BTC, ETH, and BNB as part of its treasury.
- The company stresses long-term value preservation, not speculation, with oversight by a risk committee.
- Iveda’s parallel move shows crypto treasury adoption is expanding across industries.
EV charging firm makes bold treasury shift
Nasdaq-listed Jiuzi Holdings has revealed plans to inject up to $1 billion of its corporate treasury into Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB). The move follows the appointment of Dr. Doug Buerger as Chief Operating Officer and the board’s approval of a new Crypto Asset Investment Policy.
JUST IN: Chinese publicly traded EV car maker Jiuzi Holdings Inc $JZXN announces plan to start their #Bitcoin treasury strategy with $1 billion. pic.twitter.com/lmS6PVPTkZ
— BitcoinTreasuries.NET (@BTCtreasuries) September 24, 2025
“I am thrilled to lead this important treasury initiative supported by such a forward-thinking Board and management team,”
Buerger said
The company emphasized that the strategy is not driven by speculation but by a commitment to position digital assets as a long-term reserve hedge against global economic uncertainties.
Risk oversight and custody measures
Jiuzi confirmed that a dedicated risk committee, overseen by CFO Huijie Gao, will monitor the program. To reduce exposure to operational risks, the company stated it will not self-custody its digital assets, instead relying on third-party custodians with top-tier security standards.
CEO Tao Li described the policy as a “forward-looking safeguard” aimed at enhancing shareholder value, noting that crypto assets provide protections traditional reserves cannot.
Aligning with global treasury trends
Headquartered in Hangzhou, Jiuzi operates a smart EV charging network across China’s smaller cities. While not a tech firm, its decision places it among a growing cohort of public companies integrating crypto into balance sheets, signaling the spread of digital asset adoption beyond Silicon Valley.
On the same day, Arizona-based Iveda also announced a similar policy, highlighting a broader shift as firms from diverse industries adopt digital assets as treasury tools.
Market risks remain
Despite the momentum, analysts warn of challenges. Fintech researcher Jeff Gapusan noted that while institutional adoption is accelerating, companies face risks from crypto price volatility, custody costs, and regulatory complexities. Gains in bullish cycles could easily reverse during downturns, exposing balance sheets to sudden stress.
Notably, the rapid rise of crypto treasury companies, driven largely by the success of MicroStrategy’s Bitcoin acquisitions, saw over 200 firms globally integrate cryptocurrencies like Bitcoin and Ethereum into their corporate balance sheets.
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