Quick Breakdown:
- Asset Entities merged with Strive Enterprises, forming Strive, Inc., aiming to create a Bitcoin treasury company led by figures like Vivek Ramaswamy.
- The new entity plans to purchase $1.5 billion worth of Bitcoin, targeting 13,450 Bitcoin at current prices, funded via PIPE and warrant exercises.
- Asset Entities’ shares rose significantly, jumping 52% after-hours following the merger news, reflecting market enthusiasm for the Bitcoin-focused strategy.
Strive Enterprises, Inc. announced a merger with Asset Entities Inc. (NASDAQ: ASST). The shareholders of both companies approved this merger, with Strive shareholders approving the deal on September 4, 2025, and Asset Entities shareholders voting for it on September 9, 2025.
Asset Entities – $ASST – shareholders approved the merger with Strive this afternoon.
Next up: close the merger and buy Bitcoin. pic.twitter.com/g1EEef3m5t
— Strive (@strive) September 9, 2025
Following the merger, the combined company will be renamed Strive, Inc. and continue trading on Nasdaq under the ticker symbol ASST. Matt Cole, CEO of Strive Asset Management (a Strive Enterprise subsidiary), will lead the combined company as CEO and Chairman of the Board. Asset Entities’ current President and CEO, Arshia Sarkhani, will transition to Chief Marketing Officer and join the board of directors.
The merger includes a $750 million PIPE financing, with potential additional proceeds of $750 million through warrant exercises, potentially raising $1.5 billion in total funds. This financing aims to build a significant Bitcoin treasury through disciplined, long-term strategies intended to maximize Bitcoin per share for investors.
This reverse-merger structure with a zero-debt profile positions the new entity as a leader in public Bitcoin treasury companies. The deal is a strategic pivot from Asset Entities’ previous social media marketing focus toward concentrating on Bitcoin treasury management.
The completion of the deal is subject to satisfying certain conditions, including Nasdaq’s clearance of the company’s listing application.
This merger signals a significant consolidation in the crypto space, strengthening institutional Bitcoin treasury adoption and public company growth.
Corporate Bitcoin adoption on the Rise
Bitcoin’s increasing role as a corporate treasury asset continues to reshape capital strategies among digital asset firms. The merger highlights a broader industry trend of integrating Bitcoin holdings as a hedge against inflation and market volatility, driving increased institutional interest. This movement aligns with rising confidence in Bitcoin’s potential to maintain value over time amid macroeconomic uncertainties.
In another development, the Smarter Web Company purchased an additional 225 Bitcoin for £19.6 million (average £87,096/$118,076 per coin), expanding its Bitcoin holdings as part of its “The 10 Year Plan” treasury strategy.
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