Metaplanet Inc. has unveiled PlanetGear, its official online merchandise store, as part of a broader strategy to merge Bitcoin culture with lifestyle retail. The store is scheduled to go live on August 6, 2025, at 9:00 a.m. JST, and will offer a curated range of apparel, accessories, books, and limited-edition novelty items designed to reflect the company’s Bitcoin-centered philosophy.
According to Metaplanet, PlanetGear aims to create a tangible connection between Bitcoin and modern life by featuring products that embody the values of decentralization, financial innovation, and the growing global crypto community. Developed in collaboration with Bitcoin Magazine Japan, the store’s initial lineup includes exclusive items meant to appeal not only to Bitcoin enthusiasts but also to those seeking unique, design-driven products.
The company emphasized that this launch represents more than just an e-commerce expansion, it is a key step in building a brand ecosystem around Bitcoin. Metaplanet also announced plans to introduce event-linked product releases and future collaborations with partners in the Bitcoin space, reinforcing its mission to establish a long-term corporate culture centered on digital assets.
In a move to reward its investor community, Metaplanet will provide exclusive discounts and priority access to select products for shareholders. The company described these perks as a token of appreciation for those who continue to support its Bitcoin-focused vision.
To celebrate the launch, Metaplanet is running a special campaign: the first 21 customers who post a screenshot of their completed order on X and tag @Metaplanet_JP and @BitcoinMagJapan will receive exclusive gifts. PlanetGear will be available at store.metaplanet.jp, positioning Metaplanet at the intersection of Bitcoin and lifestyle innovation.
Meanwhile, the organization has strengthened its Bitcoin Treasury Operations with the purchase of an additional 463 BTC for approximately ¥7.995 billion, at an average price of ¥17,268,320 per Bitcoin. This acquisition increases the company’s total Bitcoin holdings to 17,595 BTC, with a cumulative cost basis of ¥261.277 billion and an average purchase price of ¥14,849,528 per BTC.
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