Quick Breakdown:
- BYDFi named Official Cryptocurrency Exchange Partner of Newcastle United in a multi-year deal.
- Partnership leverages football’s global reach to expand crypto adoption and fan engagement.
- BYDFi aims to showcase digital finance tools and strengthen its presence in key markets worldwide.
Cryptocurrency exchange BYDFi has signed a multi-year partnership with Premier League club Newcastle United, a deal aimed at boosting the platform’s international visibility while offering new digital experiences to the team’s global supporters.
The agreement positions BYDFi as Newcastle United’s Official Cryptocurrency Exchange Partner, underscoring how football clubs are increasingly aligning with crypto brands to expand fan engagement and tap into new markets.
Crypto Exchange Targets Football’s Global Stage
The partnership will see BYDFi leverage Newcastle’s rapidly expanding international presence, particularly in Asia-Pacific, where the club ranks among the top five Premier League teams in television audience. Since the 2021/22 season, Newcastle has also become the league’s fastest-growing club on social media, giving BYDFi a significant platform to showcase its financial services to millions of fans worldwide.
Through the deal, Newcastle supporters will gain access to BYDFi’s digital finance tools, alongside interactive opportunities designed to bring fans closer to the club. The collaboration is expected to accelerate BYDFi’s push into new markets, using football’s global stage to reach audiences beyond traditional crypto investors.
BYDFi Expands Global Footprint
BYDFi Co-founder and CEO Michael Hung said the partnership reflects the exchange’s long-term strategy to pair innovation with steady growth, noting that the collaboration with one of Europe’s most-followed clubs aligns with the platform’s “BUIDL Your Dream Finance” philosophy.
Newcastle United Chief Commercial Officer Peter Silverstone highlighted that BYDFi’s focus on financial empowerment aligns with the club’s ambitions, adding that the deal would create “new digital experiences” for its expanding global fanbase.
The partnership adds to a growing trend of crypto exchanges partnering with major sports organizations to strengthen brand recognition.
Similarly, Italian giants AC Milan announced a long-term partnership with crypto trading and custody provider Bitpanda, which becomes the club’s Premium Partner and Official Crypto Trading Partner.Bitpanda will enjoy prominent branding at the San Siro stadium starting with Milan’s first home match of the Serie A season, extending the growing footprint of crypto firms in European football sponsorship.
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