Pump.fun to Launch PUMP Token via ICO on July 12

Pump.fun is gearing up to launch its official token, PUMP, through an initial coin offering (ICO) slated for Saturday, July 12.

The platform confirmed the upcoming sale on July 9 via its X account, revealing that 15% of the total token supply, equating to 150 billion PUMP out of a maximum 1 trillion, will be offered to the public. This follows a private sale in which 18% of the supply was already allocated to institutional investors under the same terms.

the moment you’ve all been waiting for$PUMP is launching through an Initial Coin Offering on Saturday, July 12th.
airdrop coming soon.
our plan is to Kill Facebook, TikTok, and Twitch. On Solana.
learn more about $PUMP and how to get involved ???? pic.twitter.com/KApiGnvtBg
— pump.fun (@pumpdotfun) July 9, 2025

Each PUMP token will be priced at $0.004, with no vesting or lockup period, meaning tokens will be fully unlocked upon distribution. The public sale kicks off at 14:00 UTC on July 12 and will close either when the allocation sells out or by 14:00 UTC on July 15. However, users in the U.S. and the U.K. are barred from participating.

The token’s use cases remain under development, with features such as fee rebates, buybacks, and incentives for creators being considered. Beyond the public and private sales, Pump.fun’s tokenomics allocate 24% for community and ecosystem initiatives, 20% for the team, and 13% for existing investors.

This ICO comes as Pump.fun navigates a shifting competitive landscape. Since launching in January 2024, the platform has generated over $720 million in fees, according to Dune Analytics, yet its revenue has recently trended downward. Its market share, once dominant, has slipped below 60% amid rising competition from rivals like LetsBonk.fun.

Pump.fun’s recent v2.0 upgrade introduced new features, including one-click trading and a “movers” feed, to solidify its market position. Despite this, the decision to launch a token sale has sparked debate, with some pointing to co-founder Alon’s previous public statements dismissing presales as “scams,” a stance that now appears contradictory.

Further confusion arose when Gate.io listed PUMP for pre-market trading before abruptly delisting it and refunding users, citing ongoing discussions with Pump.fun.

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